Freelancer profile translated to English.
Back to original languageAbout Annabel
SEO and Shopify Specialist
I am an e-commerce SEO specialist with a strong background in the Shopify ecosystem and growth strategies for online stores. I help brands boost their visibility and convert traffic into sales, with a focus on data-driven and measurable results.
🛠️ My specialties
SEO and E-commerce (Shopify expert)
- Shopify Optimization: setup, theme development (Liquid), and continuous improvement.
- Migrations from Prestashop, Wordpress, or Magento to Shopify
- Technical audits and customized strategies for e-commerce.
- Creation and implementation of SEO plans to maximize organic traffic
Analysis and Metrics
- Advanced configuration in GA4, Google Tag Manager, and Looker Studio.
- Creation of custom dashboards to analyze performance and ROI.
- Expertise in Web Analytics for data-driven decisions.
Strategic Consulting
- Development of e-commerce strategies focused on scalable growth.
- Creation of business, marketing, and communication plans tailored to the digital environment.
- Comprehensive advice on digital transformation processes for brands and companies.
English
Conversational
Catalan
Native or bilingual
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- FloueriCoFounder, DirectorJune 2022 - May 2025 (2 years and 11 months)*Comprehensive E-commerce SEO Strategy:Design, implementation, and execution of both on-page (structure, content, metadata) and off-page (link building) optimization strategies, with a focus on measurable results.*Shopify Technical Design and Development:Advanced customization of Liquid themes, user experience optimization (CRO), and setup of marketing automations with Klaviyo to improve site performance.*Conversion Optimization (CRO):Development and implementation of strategies to maximize purchase rates, using tools like Clarity to identify and fix friction points in the user journey.*Email Marketing Strategy:Design and execution of email marketing campaigns with advanced automations in Klaviyo, segmenting the audience to maximize ROI and customer retention.*Advanced Web Analytics Setup:Implementation of Google Analytics 4 and Google Tag Manager for precise measurement of key KPIs, and creation of custom dashboards in Looker Studio for detailed analysis and informed decision-making.*Amazon Strategy and Positioning:Design of specific strategies to improve product visibility and positioning within Amazon, driving sales and reach.
- AutoocupacióE-commerce ProfessorApril 2024 - December 2024 (8 months)Girona, Spain
- Training in e-commerce strategies, SEO, and web analytics for entrepreneurs and professionals.
- Design of educational content based on practical cases and current industry trends.
- OcasionistaSEO Consultant for E-commerceSeptember 2022 - December 2024 (2 years and 3 months)
- Technical SEO audit to identify indexing, duplication, and site speed issues, applying solutions based on tools like Screaming Frog and SEMRush.
- Creation of content strategies optimized for relevant industry keywords.
- Implementation of structured data (Schema.org) to improve SERP visibility and increase CTRs.
- Supervision of link building campaigns to improve the backlink profile and domain authority.
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Education
- Degree in Audiovisual and Multimedia ProductionUniversitat de Girona2009
- Bachelor of Arts in Interactive DesignUniversity of Lincoln2010
Certifications
- Google Analytics Individual Qualification CertificateGoogle2017
- Shopify PartnerShopify2020