Freelancer profile translated to English.
Back to original languageAbout Annabel
I help beauty, perfumery, and skincare brands build a clearer, more desirable, and cohesive presence through branding, packaging, retail, and brand experience.
I particularly focus on projects where concept, product, space, and perception need to function as a system: from brand creation and packaging design to displays, branded spaces, gift sets, and launch materials.
My approach combines strategy, creative direction, and visual sensitivity to develop brands with character, visibility, and perceived value in categories where detail, experience, and consistency make the difference.
Spanish
Native or bilingual
English
Conversational
Catalan
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- la resistencia designCreative Director / Branding, Packaging & Retail DesignerJanuary 2008 - Today (18 years and 5 months)Barcelona, SpainDirection and development of branding, packaging, retail, branded spaces, and brand experience projects for beauty, perfumery, skincare, lifestyle, and premium food brands.I particularly focus on projects where the identity needs to be translated coherently across different touchpoints: packaging, spaces, display systems, launches, displays, and communication materials.Specialization in fragrance collections, premium skincare, packaging systems, retail activations, and brand experiences.
- Image de MarqueCreative Director / Packaging DesignerJanuary 2000 - February 2006 (6 years and 1 month)Barcelona, SpainDevelopment of branding and packaging projects for perfumery, cosmetics, and lifestyle brands, working on concept, visual system, and product presentation.
- Gestmusic EndemolCreative Director / TV DesignerFebruary 1996 - August 1999 (3 years and 6 months)Barcelona, SpainDevelopment of on-air graphic materials in fast-paced production environments, combining visual judgment, agility, and synthesis skills.
Reviews
Sophie
4000 - Coty International BV - The Netherlands
Reviewed on 3/6/2024
Annabel is a great creative! She is highly responsive, coming with outstanding ideas and very flexible in her way of working! She is always delivering the work on time.
We worked on multiple missions with her, and we will definitely continue working together in the future!
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Education
- Higher Diploma in Graphic DesignEscola Massana1996Graduat superior en Disseny Gràfic
- InfographicsBAU, University Design CenterInfografía