Freelancer profile translated to English.

Description

Art and Creative Director, over 15 years of experience in the luxury world (Condé Nast – Vogue, Air France Madame; Maison Skorpios; Tagwalk; Printemps). I support brands, houses, and studios in creating exceptional visual content, from concept to executive production.

Expertise in fashion, jewelry, accessories, and lifestyle, with an editorial approach inherited from magazine publishing.

Art Direction & Visual Content Creation

Creative brief, statement of intent, mood board, visual territory. Pre-production: team casting (photographer, stylist, HMU, set designer), house loans, location scouting, scheduling, budget. Executive production: shooting direction (framing, lighting, styling), creative and budgetary management. Post-production: selection, retouching direction, colorimetry, video editing, 360° campaign rollouts (print, digital, social, e-commerce, press).

Brand Content & Editorial Storytelling

Editorial content for luxury brands inspired by magazine publishing codes: fashion series, jewelry portfolios, portraits, video formats, narrative carousels. Experience with CNX Studio and white-label brand content for major houses.

Brand Strategy & Visual Identity

Definition or repositioning of brand DNA, visual codes, style guide, tone. Print/digital marketing and editorial strategy, launch campaigns, social media plan. Relevant for emerging brands, repositioning, international expansion.

Fashion & Accessory Styling

Editorial, e-commerce, campaign, lookbook, press. Silhouette selection, look construction, design team coordination.

Brand Image Consulting – Luxury Expertise

Audit, strategic recommendations, support for founders and creative directors, team selection, editorial coaching.

Sectors: fashion, jewelry, watchmaking, beauty, lifestyle, luxury hospitality, travel.

Languages: French, English, Italian.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

MAISON SKORPIOS
Executive Director
LUXURY GOODS
November 2024 - Today (1 year and 7 months)
Paris, France
Passionate about excellence and innovation in the luxury world, I lead with vision and ambition the strategic development of Maison Skorpios, combining artisanal know-how and innovation. With expertise in business management, branding, and international expansion, I guide the brand towards sustainable growth and exceptional market positioning.

Strategy & Growth – Development and implementation of strategic plans to strengthen brand image, optimize profitability, and conquer new markets.

Product Excellence & Customer Experience – Participation in design and production to ensure impeccable quality and a unique customer experience.

International Development – Optimizing brand expansion in key markets by adapting the offering to local trends and expectations.

Leadership & Management – Managing and motivating multidisciplinary teams in a demanding environment, fostering innovation and performance.

Driven by a constant pursuit of excellence, I put my expertise at the service of a house where tradition and modernity meet to shape the future of luxury footwear.
Branding Leadership and Team Management Art Direction Brand Content Business Strategy
maison skorpios
Art Director, Marketing, Brand Identity Director
FASHION AND COSMETICS
October 2022 - November 2024 (2 years and 1 month)
Hôtel de Ville, Paris, France
Creator of concepts and storyteller of brands, I embody the artistic and strategic vision of a luxury shoe house. My role? To captivate, inspire, and shape a strong, timeless, and desirable brand identity, where every detail tells a story of excellence. Art Direction & Brand Image – Definition and orchestration of a distinctive visual identity, in line with the house's DNA and luxury codes. Marketing Strategy & Positioning – Creation of impactful campaigns and powerful narratives to enhance the brand's attractiveness and desirability. Innovation & Creation – Close collaboration with the founder and designer to create collections that resonate with trends while remaining true to the house's heritage. Collaborations & Influence – Creation of synergies with artists, designers, and influencers to enrich the brand's universe and reach new audiences. Social Commitment – Integration of social values and a sustainable approach to meet the expectations of a more conscious and innovative luxury. Guided by emotion and excellence, I bring to life visual and sensory universes that transcend the simple shoe to make it a true work of art.
Freelance
Brand Image Consultant
FASHION AND COSMETICS
January 2019 - January 2023 (4 years)
Artistic and creative director with over 12 years of experience in the luxury world (Condé Nast – Vogue, Air France Madame; Maison Skorpios; Tagwalk; Printemps), I support brands, houses, and studios in creating exceptional visual content, from concept to executive production. My expertise covers fashion, jewelry, accessories, and lifestyle, with an editorial approach inherited from magazine publishing and operational mastery of production.