Freelancer profile translated to English.

Description

I help companies transform, or build, their content as a lever for visibility, credibility, and performance.

I intervene both when content already exists and when it does not yet exist, to launch, structure, or accelerate editorial production, on a one-off or ongoing basis.

I intervene when:

- Content exists but is not performing

- The strategy is unclear or absent

- Production is irregular, disorganized, or lacks prioritization

- Content needs to be created from scratch

- Agencies (PR, paid, social) lack direction and oversight

What I do:

- I combine senior strategic vision with concrete editorial execution.

- I set the framework, then I get my hands dirty.

Content Creation:

- White papers, studies, client cases...

- SEO & thought leadership articles

- Press releases, op-eds, media kits

- Newsletters, email sequences

- Social media content (LinkedIn, short formats)

- Video scripts, interviews, podcasts

Each piece of content is designed for a specific objective: awareness, image, engagement, leads, or conversion.

Strategy & Activation:

- Content strategy audit or development

- Definition of tone of voice and key messages

- 360° activation plans: SEO, social, email, paid, PR

- Campaign management and KPI tracking

- Process implementation: editorial calendar, tools, reporting

Agency & Team Relations:

- Briefing framework

- Strategic alignment

- Editorial review

- Performance monitoring

Engagement Formats:

- Audit & recommendations

- Project-based engagement (strategy + production)

- Ongoing support (a few days per month)

👉 At the end of the engagement: a clear strategy, relaunched or structured production, actionable content, and a sustainable organization.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Dailymotion Advertising
Marketing Content Manager
PRESS AND MEDIA
July 2023 - Today (2 years and 11 months)
Paris, France
- Develop and manage the 360° B2B content strategy (PR, social media, paid & organic campaigns, videos, newsletters, employee advocacy) to position Dailymotion Advertising as a key player in AdTech internationally.
- Launch and optimize performance-oriented integrated campaigns, with KPI tracking: awareness, engagement, reach, lead generation.
- Create a high-performing organization: content calendar, collaborative tools (SharePoint, JIRA), multi-country monthly reporting.
- Achieve over 35 premium press mentions (CB News, Stratégies, JDN…) and +40% LinkedIn reach in 2024.
- Develop new formats (videos, client case studies, white papers, newsletters – 25-30% open rate via Mailchimp) and enhance SEO visibility using SEMRush.
- Manage a team of 3 people and coordinate agencies and partners (PR, paid, video).
- Position the brand on strategic tech pillars: attention, predictive targeting, cookieless future, CTV.
Content Marketing Performance Management Performance Analysis B2B Marketing Media Strategy
OuiLive
Brand Content Manager
HUMAN RESOURCES
February 2022 - June 2023 (1 year and 4 months)
Paris, France
- Develop and manage the editorial charter and 360° communication strategy for an impact startup to enhance brand awareness, generate B2B leads, and support its CSR and well-being programs.
- Deploy integrated prospecting and nurturing campaigns (SEO, Google Ads, emailing via HubSpot & Lemlist, social networks) and produce multi-format content.
- Develop and activate impact partnerships (Emmaüs, Movember, Day One, IlyCoach) and manage key events (trade shows, webinars, client activations) to increase brand visibility in coordination with Sales, Traffic Manager, and PR agency teams.
Editorial Strategy Content Marketing Public Relations Social Media Performance Management
Crédit du Nord
External Communications Officer
September 2019 - January 2022 (2 years and 4 months)
- Design and deploy multichannel communication campaigns (print, digital, email).
- Create targeted content for clients and prospects around financial products.
- Collaborate with the sponsorship, press, and event departments to ensure consistency in external communications.
- Manage relationships with agencies and partner media to increase the group's visibility and brand image.