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Annabelle MassinAM

Annabelle Massin

Strategic Writer - Premium Content

€500/day
Nantes, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Annabelle

I am a writer focused on strategy and emotional storytelling, for brands and projects with high editorial standards. I work in demanding environments (luxury, lifestyle, hospitality, etc.), where every word contributes to the overall experience and perceived value. You will find a number of client testimonials in my portfolio.

I also support other types of profiles, in different sectors, for whom I also offer package deals for regular content creation (blog posts, website pages, press releases, etc.), ensuring a consistent editorial line, a stable brand identity, and a well-managed long-term discourse.

Editorial content is valuable not only for what it says, but especially for what it makes people feel, with the goal of creating a connection, selling, and fostering loyalty; this is precisely where I come in.

I also offer package deals for regular content creation (blog posts, press releases, etc.), ensuring a consistent editorial line, a stable brand identity, and a well-managed long-term discourse.

What sets me apart: a dual expertise in writing and human sciences, which allows me to create content that captures attention, is better retained, and is therefore more strategic.

Specifically, I help you to:
- Clarify and refine your positioning
- Structure a coherent and differentiating discourse
- Strengthen your brand image
- Create content that captures attention and engages long-term

My approach is both strategic and sensitive, as I capture your voice, reveal its nuances, and translate it into embodied writing, aligned with your goals.
  • French

    Native or bilingual

Can work on-site
Nantes (up to 50km)

Experience

  • M.P.W
    Literary Portraitist
    April 2024 - September 2024 (5 months)
    In parallel with my web writing role, I work as a literary portraitist, out of passion for the Arts. I had the honor of writing the biography of the renowned sculptor Marie-Pierre Weinhold for the release of her beautiful book "A Life Sculpting Women."
    Ghostwriter Writing and Storytelling Biography Speeches
  • HÔTEL BARRIÈRE - FRANCE
    Brand Voice / Luxury Editorial Writing
    LUXURY GOODS
    January 2024 - September 2025 (1 year and 8 months)
    Content writing and optimization missions for an establishment in the Barrière group (luxury hotel sector): writing institutional "About Us" pages, rewriting product pages (rooms, suites, spa, restaurant, package offers), editorial proofreading, and website corrections. My goal was to enhance the customer experience, strengthen the establishment's premium image, and improve the website's commercial performance.
    Writing and Storytelling Copywriting Brand Content
  • Biographia
    Founder
    LUXURY GOODS
    January 2020 - Today (6 years and 7 months)
    Nantes, France
    Founder of the agency Biographia, I create editorial content for clients with high editorial standards, particularly in premium sectors (luxury, lifestyle, hospitality, among others). I help you to foster engagement, increase your audience and traffic. I write, rephrase, and correct, adopting a precise and journalistic approach. I bring coherence to your arguments and service offerings, while respecting your editorial charter and strategy.

    I support any project requiring embodied and differentiating writing. Deadlines are met. As a strategic writer specializing in human sciences, I design and refine content by drawing on a deep understanding of behavior, in order to strengthen the positioning, storytelling, and impact of your brand or identity.

    MY SKILLS

    - Brand storytelling & narration
    - High-end writing
    - Strategic rewriting
    - Editorial positioning
    - Personal branding
    - Executive communication
    - Artist portraits

    In summary:

    ● Creation or rewriting of high-stakes commercial texts
    ● Support for profiles and projects on their editorial positioning
    ● Creation of embodied content, aligned with identity and objectives
    SEO Editorial Strategy Branding & Brand Positioning Luxury Semantics Premium Writing Writing and Storytelling

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Education

  • Master's Degree in Literature/Communication
    Sorbonne - Paris
    Un cursus passionnant qui se pose en terreau de mon expertise de rédactrice & formatrice.

Certifications

  • Copywriting
    Livementor
    2023
  • Brain & Learning
    Gervais Sirvois

Skill set

Categories