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Annabelle LanierAL

Annabelle Lanier

Supermalter

Cultural Strategy and Valuation Consulting

€1,000/day
11 projects
Colombes, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Annabelle

After more than 20 years in marketing and project management roles at L'Oréal (Europe then Middle East and US), I want to approach beauty differently and use my skills to serve culture and art that resonate with me. What drives me is inspiring and transmitting historical and artistic heritage to the greatest number.
My experience within a large group - enriched by various professional training (MBA Cultural Project Management at EAC Paris / Art History Certification at Sorbonne Université / Art Explora and Fundraising Strategy at AFF) - allows me to effectively address the strategic and operational challenges of consulting in strategy, management, and coordination of cultural and artistic valuation projects, including economic resource development, patronage, and partnership strategy.
My analytical, entrepreneurial, and creative qualities have enabled me to successfully contribute to the development and deployment of brand projects in alignment with the market environment, consumer needs, and established economic objectives.
My listening skills and interpersonal abilities have always allowed me to identify, mobilize, and collaborate with all types of key partners necessary for the realization of large-scale projects.
L'Oréal is organized into small "SME-like" structures for greater agility and performance. Therefore, I am accustomed to operating in a complex, results-oriented environment that constantly combines operational and strategic actions.
I concluded my MBA with an artistic and cultural valuation project for the Château du Treil in Loire-Atlantique. In conjunction with accelerating environmental mobilization and leveraging the territory's tourism, biotech, and health attractiveness, I brought together artists, scientific, and economic partners from the region for the "Art and Science for Life" project.
  • French

    Native or bilingual

Can work on-site
Colombes (up to 50km)

Experience

  • Culture & inspirations dans le cadre de mon MBA
    Artistic and Cultural Valuation Project of Château du Treil in Loire-Atlantique
    CULTURE
    November 2020 - September 2021 (11 months)
    Machecoul-Saint-Même, France
    Professional project, as part of the MBA, in parallel with L'Oréal

    - Territory and site audit, and trend monitoring
    - Development of a concept linked to the history of the place and the territory's assets (health, biotech, and plant sector) "Art and Science for Life"
    - Evaluation and estimation of B2B and B2C targets
    - 3-year Business Plan
    - 3-year fundraising strategy
    - Launch and deployment strategy including communication, public relations, and promotion
    Project Management Creativity Strategic Analysis and Recommendations Consumer Centric Team Spirit and Collaboration Network Mobilization and Management Entrepreneur

Reviews

5.0

Out of 1 rating

D

Delphine

L'Oréal S.A - Ets CORPORATE

Reviewed on 12/18/2023

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Education

  • MBA Cultural Project Management - Heritage Specialization
    EAC Paris
    2021
  • EM Lyon Business School of Management
    EM Lyon
    1998

Skill set (10)

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