Annabelle Lanier

After more than 20 years in marketing and project management roles at L'Oréal (Europe then Middle East and US), I want to approach beauty differently and use my skills to serve culture and art that resonate with me. What drives me is inspiring and transmitting historical and artistic heritage to the greatest number.

My experience within a large group - enriched by various professional training (MBA Cultural Project Management at EAC Paris / Art History Certification at Sorbonne Université / Art Explora and Fundraising Strategy at AFF) - allows me to effectively address the strategic and operational challenges of consulting in strategy, management, and coordination of cultural and artistic valuation projects, including economic resource development, patronage, and partnership strategy.

My analytical, entrepreneurial, and creative qualities have enabled me to successfully contribute to the development and deployment of brand projects in alignment with the market environment, consumer needs, and established economic objectives.

My listening skills and interpersonal abilities have always allowed me to identify, mobilize, and collaborate with all types of key partners necessary for the realization of large-scale projects.

L'Oréal is organized into small "SME-like" structures for greater agility and performance. Therefore, I am accustomed to operating in a complex, results-oriented environment that constantly combines operational and strategic actions.

I concluded my MBA with an artistic and cultural valuation project for the Château du Treil in Loire-Atlantique. In conjunction with accelerating environmental mobilization and leveraging the territory's tourism, biotech, and health attractiveness, I brought together artists, scientific, and economic partners from the region for the "Art and Science for Life" project.