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Annabelle ChaumeAC

Annabelle Chaume

Marketing & Event Management B2B

€550/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Annabelle

I am Annabelle Chaume, specializing in strategic marketing, communication, and B2B event management. I assist companies in designing high-performing strategies, creating brand content, and managing business-impact-oriented projects.

My approach: I believe in marketing that connects strategic vision with field execution.

My work involves transforming business objectives into concrete actions: multichannel campaigns, engaging content, and event experiences that strengthen the brand and generate measurable results.

I enjoy working at the intersection of thinking, creativity, and operations, with a particular focus on the overall coherence of projects.

My background:
After several experiences in marketing and communication, I developed expertise in B2B marketing strategy, brand content, and event management.

I have managed projects ranging from lead generation to the creation of communication campaigns, including event organization and the structuring of multichannel systems.

These experiences have allowed me to develop a comprehensive approach: understanding business challenges, designing clear strategies, and ensuring their implementation in the field.

What I do concretely:
- Marketing Strategy
- Positioning
- Lead generation & acquisition
- Multichannel campaigns
- Automation & marketing tools
- Performance analysis & KPIs
- Communication & Event Management

Brand content & storytelling:
- Social media & digital content
- Visual communication
- B2B Event organization
Project & partner coordination

What sets me apart:
Curious and creative, I enjoy exploring new trends in marketing, communication, and digital innovation. I am particularly interested in AI tools applied to marketing and new forms of brand experiences.
  • French

    Native or bilingual

  • English

    Conversational

  • Italian

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • ELEE
    Marketing and Events Manager
    CONSULTING AND AUDITS
    January 2020 - December 2025 (5 years and 11 months)
    Paris, France
    Management of 30+ B2B events/year (webinars, seminars, trade shows), from objective definition to execution

    → up to 150 participants, average attendance rate > 60%
    Design of event strategies focused on lead generation and customer loyalty

    → Contribution to generating €1.5 million in revenue in 2025 through marketing actions

    Management of the website redesign (WordPress / Drupal) and coordination of service providers

    → improvement of user experience and offer clarity: 21.2k active users (+128% vs 2024)

    Social media management

    → +33% engagement between 2024 and 2025

    Design and optimization of emailing and SEA campaigns (Brevo / Google Ads)

    Deployment and utilization of CRM and marketing KPI tracking

    → improvement of marketing-sales alignment
    Project Management Editorial Committee Project Management Meeting Facilitation Event Management
  • ELEE
    EXECUTIVE ASSISTANT
    CONSULTING AND AUDITS
    January 2015 - January 2020 (5 years)
    Paris, France
    ✔Assistance to the General Manager and Sales Director
    ✔Accounting
    ✔Organization of client events
    ✔Preparation and onboarding of new hires
    ✔Configuration of employee PCs
    ✔Recruitment assistance
    ✔General company management
  • VLP EVENTS
    EXECUTIVE ASSISTANT
    DIGITAL AND IT
    July 2014 - November 2015 (1 year and 4 months)
    21000 Dijon, France
    Administrative management and organization (accounting, invoicing, debt collection, ...)
    Dashboard creation (management control)
    Commercial proposal development (prospect interviews, file/quote drafting)
    Human resources management (recruitment, salaries, schedule tracking...)
    Team supervision of 4 people (briefing, setup, ...)

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Education

  • Certified Digital Marketing Manager Program
    ORSYS
    2019
    Cycle certifiant Responsable Marketing Digital
  • BTS Management Assistant
    LYCÉE STEPHEN LIÉGEARD
    2013
    BTS Assistant de Gestion

Skill set

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