Freelancer profile translated to English.

Description

I support you in the creation and deployment of strong, coherent visual universes adapted to your brand challenges, across all your media (print, digital, social).

Artistic director with a background in luxury and advertising, I trained at the graphic studio of Yves Saint Laurent Beauté before spending nearly seven years at TBWA Paris. There, I designed 360 campaigns for brands such as Dior, Air France, McDonald's, and NYX, working from concept to production.

What sets me apart: a dual approach that is both creative and operational. I am comfortable with concept development, directing photoshoots, as well as producing and adapting assets with a high level of graphic excellence.

I regularly work on:

• Artistic direction of campaigns (print, digital, social)

• Creation of visual identities and brand territories

• Design of mood boards and direction of photoshoots

• Production and adaptation of assets (KV, social, e-commerce, retail)

• Production and post-production monitoring

Accustomed to demanding environments, I work with rigor, responsiveness, and attention to detail, in close collaboration with creative, marketing, and production teams.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

YSL Beauté
Artistic Director
LUXURY GOODS
August 2019 - September 2020 (1 year and 1 month)
Paris, France
Within the graphic studio led by Noémie Demal, I had the opportunity to participate in various projects, from conception to finalization, working on makeup collections and special editions.
I contributed to the art direction and packaging design, particularly for the Black Opium Zèbre edition, as well as for eyeshadow collections. I created mood boards for photoshoots, designed eye stencils, and assisted with retouching, production monitoring, and internal photoshoots.
What I particularly appreciated was the creative rigor required by a house like YSL Beauté, and the demand for maintaining excellence at every stage. I am proud to have been the youngest designer in the history of the house to design the packaging for a Black Opium, an experience that strengthened my understanding of working in a very precise and demanding luxury environment.
Art Direction Adobe Creative Suite Branding Graphic Design Visual Identity
Condé Nast
Graphic Designer Intern
January 2018 - April 2018 (3 months)
London, UK
As part of a voluntary one-month internship, motivated by my desire to gain practical experience in luxury publishing and press, I assisted the artistic directors of Vogue and Vanity Fair. I participated in the editorial conception and magazine design, contributing to the layout and graphic organization of content to create a coherent and strategically impactful page order. I attended photo shoots, conducted iconographic research, and participated in the creation of mood boards to inspire article visuals. I also contributed to coordination with photographers, stylists, and internal teams, preparing trend boards and selecting visuals, while respecting the graphic identity of each publication.
TBWA Paris
Freelance Artistic Director
February 2021 - Today (5 years and 4 months)
Paris, France
Freelance artistic director with experience in luxury and advertising, I support brands in the design and deployment of their visual universes.

I started at the Yves Saint Laurent Beauté graphic studio, where I developed a strong attention to detail and the codes of luxury. I then spent nearly seven years at TBWA Paris as an artistic director, working on 360 campaigns for brands such as Dior, Air France, McDonald's, and NYX.

Today, I apply this dual expertise, creative and operational, to various projects: artistic direction, campaign conception, visual identity creation, content production (print, digital, social), and team support.

Accustomed to working in demanding environments, I am comfortable with creative thinking, project production, and monitoring, with a particular focus on brand consistency and the quality of deliverables.