About Anna
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- SoEasyLog- Logistique e-commerceSocial media managerApril 2025 - Today (1 year and 2 months)Objective: Position SoEasyLog as a key player in e-commerce logistics, strengthen its expert image on LinkedIn, Instagram, and TikTok, and generate new leads through a differentiating content strategy.Tasks performed:
- Development of a clear editorial strategy around 2 pillars: logistics expertise and e-commerce education
- Weekly creation of the editorial calendar for LinkedIn (sales profile), Instagram, and TikTok
- Writing LinkedIn posts with an accessible and dynamic tone, while highlighting professional expertise (ghostwriting)
- Writing content (captions, titles, CTAs) adapted to each audience
- Adaptation of content for each platform (multi-format & multi-use)
- Support for visual content creation by the team's graphic designers and videographers (reels, stories, carousels, photos)
- Monitoring statistics and adjusting the editorial line to improve organic reach
- Novotel Collégien - HôtelSocial media managerHOSPITALITYApril 2025 - Today (1 year and 2 months)Objective: Showcase the offerings of Novotel Collégien (accommodation, seminars, leisure, dining) on Instagram and LinkedIn, through a human and experiential editorial line, in line with the Accor group's values.Tasks performed:
- Development and management of the monthly editorial strategy in conjunction with key events (business & leisure)
- Creation of a multi-platform editorial calendar (Instagram, LinkedIn)
- Writing content (captions, titles, CTAs) adapted to each audience
- Editorial direction
- Selection, briefing, and coordination of monthly filming sessions (2 half-days/month)
- Support for visual content creation by the team's graphic designers and videographers (reels, stories, carousels, photos) highlighting the different spaces: rooms, restaurant, meeting rooms, terrace...
- Optimization of visual storytelling in line with brand archetypes ("The Benefactor" & "The Explorer")
- Performance monitoring and strategy adjustments based on data
- SourirefunCommunity ManagerENTERTAINMENT AND LEISUREApril 2025 - May 2025 (1 month)Objective: Boost brand visibility and attract a qualified audience on Instagram by laying the groundwork for a coherent and engaging social media strategy.Tasks performed:
- Development of a social media strategy adapted to their positioning and target audience
- Creation of a 4-week editorial calendar (3 posts/week)
- Creation of visual and video content from elements provided by the brand
- Writing engaging captions and publishing via Meta Business Suite
- Implementation of an engagement routine to grow the community
- Weekly statistics monitoring to adjust the strategy
- Recommendations for optimizing the Instagram profile and bio
- Recommendations for upcoming sponsored campaigns
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Education
- Bachelor of Communications OfficerComnicia2022
- Master of FinanceInstitut Supérieur de Gestion2021Master's degree, Finance, General