Description

I help founders, manufacturers, & early-stage DTC brands build scale-ready e-commerce businesses — before they waste capital on ads, tools, or premature growth tactics.

I’m a founder-operator turned consultant. I bootstrapped and scaled my own D2C apparel brand from ₹50,000 to 8-figure cumulative revenue, handling everything end-to-end: product sourcing, Shopify build, pricing, paid acquisition oversight, marketplaces, and 3PL operations.

Today, my consulting work focuses on business clarity and execution readiness — not tactical noise.

Most brands don’t fail because ads don’t work.

They fail because fundamentals weren’t earned before scaling.

What I help with:

Business Consulting for E-commerce & DTC

•Business validation & scale-readiness assessment

•Brand strategy, positioning & demand clarity

•Go-to-market planning (D2C vs marketplace vs hybrid)

Brand Strategy & Go-to-Market

•Pricing, margin & unit-economics clarity

•Channel strategy (when not to run ads matters more)

•First-sales & early traction frameworks

Execution Readiness (Before Paid Growth)

•Shopify experience & CRO fundamentals

•Content & messaging alignment for performance

•Operational setup (vendors, fulfilment, logistics basics)

I collaborate with paid media teams — I don’t replace them.

My role is to ensure the business is ready for scale before budgets increase.

Industry field of expertise

Languages

English
Native or bilingual
Hindi
Native or bilingual

Workplace preferences

Can work on-site

Dehradun (up to 50km)

Vriddhi Consultancy
Co-Founder & Head Consultant
E-COMMERCE
August 2024 - Today (2 years)
Dehradun, Uttarakhand, India
Helping founders and small businesses launch and scale profitable e commerce brands with clarity and capital efficiency. I advise on platform
selection, go-to-market strategy, paid acquisition direction, and operational fundamentals, bringing hands-on founder experience into every engagement.
E-commerce Strategy Shopify Go-to-Market Strategy Paid Advertising Strategy Growth Strategy
Bharadwaj Marketing
Chief Marketing Officer
September 2020 - February 2023 (2 years and 5 months)
Dehradun, Uttarakhand, India
Revenue Growth: Successfully scaled multiple e-commerce brands to ₹1Cr+ in revenue through strategic media buying and conversion-optimized campaigns. Efficient Media Buying: Led high-performing Meta & Google Ad campaigns, reducing customer acquisition costs by up to 40%. Shopify Expertise: Developed and optimized Shopify stores that improved user experience and increased conversion rates. Brand Growth to Shark Tank India: Helped brands build strong digital foundations, leading them to pitch successfully on Shark Tank India. Leadership & Team Building: Managed and mentored a team of 5-7 professionals, fostering a results-driven marketing culture.
Singular Creatives
Co-Founder
June 2018 - September 2020 (2 years and 3 months)
Noida, Uttar Pradesh, India
Led end-to-end e-commerce operations, including website development and optimisation, paid advertising across Meta, Google and YouTube, marketplace strategy, creative design (Canva & Photoshop), raw material sourcing, vendor coordination, and third-party logistics management.