Freelancer profile translated to English.
Back to original languageAbout Anja
Are you looking for an experienced expert inManagement/Brand Management/Marketing Management/ **Project Management**? I would be happy to bring my experience to your project profitably.
My greatest strengths are my communication skills, my teamwork skills, my self-initiative, and creativity. I bring a versatile professional know-how, which I first acquired during my studies in Media Economics, Marketing, and Communication at the Hochschule der Medien and have continuously expanded at a professional level. In recent years, I have been able to develop professionally in a versatile way:
- AsBrand Managerfor Dallmayr Vending & Office: In this position, I was responsible for all marketing and brand management for the B2B sector on an international level.
- AsMarketing Managerfor Aprimano Consulting: Conception and implementation of all marketing and press activities.
- AsManagerfor STAR Cooperation: In this position, I led a group of project managers, managed all service providers, and advised the client (automotive group) on the implementation of international print and app products (multi-project management).
- As **Founder of Anja&friends**: Since 2016, I have been offering music for weddings and events on a part-time basis. I manage all aspects of management, marketing, organization, and execution.
- As **Freelancer in Interim Management**: Previous projects: Project lead for the health campaign of the Bavarian Ministry of Health; Interim Team Lead Marketing for a SaaS startup.
I would like to use these diverse experiences and skills for your project. Get to know me!
German
Native or bilingual
English
Fluent
Can work on-site
München (up to 50km)
Experience
- The Marcom EngineSenior ConsultantAUTOMOBILEOctober 2025 - Today (8 months)München, Germany• Development of a structured knowledge base in Confluence (processes, roles, project structures, internationalization)• Consolidation of existing documentation from presentations, legacy data, and implicit knowledge• Analysis and visualization of existing processes, including identification of pain points (especially PM interface agency/client)• Co-development of optimized process models, including timings and clear responsibilities• Reorganization of server and project structure, including data migration• Operational project support during peak phases• Independent management of a text project as a project manager
- Unsere grüne GlasfaserInterim Rollout ManagerTELECOMMUNICATIONSFebruary 2025 - June 2025 (4 months)München, GermanyMunicipality Marketing: Planning and execution of regional marketing measures, development of marketing campaignsProject responsibility for municipalities (measure planning, agency briefing and management, implementation, and success evaluation)Development of marketing campaigns and tailored measure packagesPlanning and support of local events and information sessions in cooperation with an event agency
- die wegmeister gmbhInterim Manager Project Lead / ConsultingPUBLIC SECTOROctober 2024 - October 2025 (1 year)Stuttgart, GermanyProject Health:- Project lead for communication materials for the Long COVID Congress Symposium- Implementation of digital ads for the health campaign- Logo development for a new digital, networked health service and presentation of content, networks, target groups, and functionsProject Public Transport:- Interim management of overall project lead (16 sub-projects) during the critical phase before launch- Management of central stakeholders (ministry, associations, management boards)- Conception and implementation of a new launch campaign focusing on personnel recruitment (OOH, print, online)- Management of external service providers (social media agency, website development)- Preparation and legally approved drafting of tender documents for an AI assistant (in cooperation with procurement and IT lawyers)- Execution of the selection process, including evaluation, presentation appointments, and award decision
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Education
- Master of ArtsHochschule der Medien Stuttgart2010Master of Arts - MA, Medienwirtschaft, Marketing
- Bachelor of ArtsHochschule der Medien Stuttgart2007Bachelor of Arts - BA, Werbung und Marktkommunikation