Freelancer profile translated to English.
Back to original languageAbout Anja
Creative copywriter for bold self-employed individuals — Together we will find and strengthen YOUR brand voice for more favorite customers | Be authentic instead of interchangeable
Your Brand Voice – the direct path to your favorite customers
Customers who are not a good fit for you keep contacting you, and you wonder why.
What's missing? You.
Withpersonalityin your texts, people will find you with whom collaboration is finally fun.
Your Roadmap to Your Brand Voice
… that feels like you.
… with which you proudly share your content.
… that attracts your favorite customers like the seductive croissant scent of a French bakery.
In two compact 1:1 VIP sessions, we will navigate directly to your brand voice. It's already within you — beneath all those somehow professional expressions, clichés, and industry jargon.
After our sessions, you will receive your individual clear text compass from me, so that your marketing is fun for you from now on:
- Main message
- Word creations
- Short stories you can use again and again
- Ideas for content types
- Checklist for your good style
Afterwards, I'm happy to support you with writing tips, brainstorming, and feedback, or I can write your texts for you :)
German
Native or bilingual
English
Fluent
French
Native or bilingual
Italian
Basic
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Anja Lutze - CopywritingCopywriting & Digital MarketingE-COMMERCEMarch 2023 - Today (3 years and 3 months)Bordeaux, FranceCreative copywriter for bold self-employed individuals — Together we will find and strengthen YOUR brand voice for more favorite customers | Be authentic instead of interchangeableHello 😊𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐮𝐧𝐢𝐟𝐨𝐫𝐦 𝐬𝐰𝐚𝐦𝐩 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬?With something that's already deep within you: your brand voice. 🙃𝐁𝐑𝐀𝐍𝐃 𝐕𝐎𝐈𝐂𝐄 𝐦𝐞𝐚𝐧𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐤𝐧𝐨𝐰𝐢𝐧𝐠 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐰𝐫𝐢𝐭𝐞, 𝐛𝐮𝐭 𝐚𝐥𝐬𝐨 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐫𝐢𝐭𝐞 𝐚𝐧𝐝 𝐰𝐡𝐲.Your customers don't understand your offer. You're desperately searching for the next content idea. Your website doesn't sound like you.It can be different. 🥳Clarity, personality, and your values are the levers. They make up your brand voice. When you know YOUR brand voice and YOUR messages and go out with them, the right customers will come to you.And if you don't know me yet 👇I originally come from Berlin, moved from Hamburg to Bordeaux — with me: a lot of e-commerce and marketing experience and a great passion for languages and words.Ever since I can remember, I've loved playing with language — whether it's Scrabble with my grandma, song lyrics for my friend's band, or syllable puzzles.Besides words, I stand for self-determination and for presenting complex things simply.Open and appreciative communication is the basis of good collaboration for me. And our collaboration can be fun on the side. 😊I'm excited to hear about your project!
- Génération RobotsSales and Marketing Manager DACHMECHANICAL ENGINEERINGMarch 2017 - January 2023 (5 years and 10 months)Bordeaux, France
- Campaign management & copywriting for AdWords, Google Shopping
- Redesign of the website (with the marketing team)
- Editing of blog articles and product descriptions
- Newsletters: texts, design, planning
- Community management (Facebook, Twitter, LinkedIn)
- AdWords campaigns
- Creation of communication materials (flyers, merchandising products, catalogs...)
- Customer support
- Active acquisition
- Product pushes 360°
- Complete organization of trade shows
- Participation in trade shows (Maker Faire, Didacta)
- MOONDAInternational Consulting & Project ManagementJanuary 2016 - March 2017 (1 year and 2 months)Bordeaux, France
- Planning and support of the client from the beginning to the handover of a digital project
- Creation of detailed offers
- Coordination of design and development teams
- Supervision of the implementation and execution of the work
- Testing
- Support after project handover: websites, apps, landing pages, website redesign, animated infographics, ...
- Clients: John Deere, Legrand Group, Bosch Rexroth, EWE, Pirelli, Winepaths...
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Education
- Master 2, Sales, Distribution, and Marketing, GeneralIAE FRANCE - Ecoles Universitaires de Management2009Master 2, Verkauf, Vertrieb und Marketing, allgemein
- Equivalent Licence, Economics / ManagementUniversité Montesquieu-Bordeaux IV2007Equivalent Licence, Economie / Gestion