Freelancer profile translated to English.
Back to original languageAbout Anita
Strategic Marketing Leadership & AI Powered Marketing Automation
As a marketing strategist with over 18 years of experience, I support B2B companies and SMEs as a direct sparring partner or Fractional Marketing Partner. I combine strategic growth marketing with AI automation and build scalable demand and revenue systems – more at growthkit.consulting.
Focus Areas:
- Go-to-Market (ICP, Positioning, Messaging)
- Demand Generation
- Agentic AI & Marketing Automation (GPT Workflows, Automation, Decision Logic)
- Funnel & Revenue Architecture
- Digital Transformation for SMEs
I act as a strategic sparring partner and implement systems that generate predictable growth.
Strategic Growth & AI-Powered Demand Generation
18+ years in B2B marketing leadership. I help B2B companies and SMEs build AI-powered growth systems combining strategy, demand generation and automation - find more at growthkit.consulting.
Focus:
- GTM architecture
- Agentic AI workflows
- Marketing automation
- Revenue & funnel design
- Data-driven growth systems
Strategy first. AI as multiplier.
German
Native or bilingual
English
Fluent
Can work on-site
Berlin (up to 50km)
Experience
- GrowthKit ConsultingB2B Marketing Consulting at Eye LevelCONSULTING AND AUDITSJanuary 2026 - Today (7 months)Berlin, GermanyComplex products. Clear pipeline. I help CEOs and founders transform complex B2B products into scalable demand generation – with AI, not against it. More at growthkit.consulting.Growth for complex B2B products — clearly structured and measurable.I help B2B teams set up demand generation, messaging and marketing decisions so they create measurable pipeline.
- GrowthKit ToolsFounder AI-enabled Revenue IntelligenceSOFTWARE PUBLISHINGDecember 2025 - Today (8 months)Berlin, GermanyGrowthKit is a Strategic Revenue Management System for CEOs and founders at B2B companies with 50–500 employees. It connects your growth strategy to pipeline execution using AI-powered compound intelligence — combining your CRM data, intent signals, and enrichment data with persistent memory of your business context.GrowthKit is hosted on Supabase in the EU (Frankfurt). Your data never leaves Europe. The AI processing runs through Anthropic Claude, which does not use your data for model training. We're GDPR-compliant by design. You own your data and can export or delete it at any time.growthkit.tools
- Software AGMarketing Director - Global Demand CenterSOFTWARE PUBLISHINGJanuary 2018 - May 2025 (7 years and 4 months)Berlin, GermanyI own the global marketing strategy for one Business Unit at Sofware AG. In my global and strategic role I create ready-to-use and approved campaigns and internal program infrastructures for field execution. I plan and develop campaign frameworks and define release schedules to facilitate regional campaign executions and measure results.
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Education
- Master of ArtsUniversity of Paderborn2006Master of Arts
- Diploma: International BusinessUniversidad de Sevilla2001International Business
Certifications
- Prompt Engineering - AI in the WorkplaceCOMCAVE.COLLEGE GmbH2025
- Software as a Service (SaaS) FoundationSoftware AG2020