Freelancer profile translated to English.
Back to original languageAbout Anita
Senior UX Researcher & Behavioral Designer
For over 8 years, I've been helping companies bridge the gap between user needs, product strategy, and business goals. As an economics graduate, I bring a deep understanding of business KPIs.
My Focus Areas
Methodology & Approach
My focus is clearly on qualitative research (In-depth Interviews, Usability Testing, Field Research) to uncover the 'why' behind user behavior. I supplement this with quantitative methods when needed.
I translate insights into clear, actionable product requirements. I help design solutions based on how people actually think and act – for digital products that deliver real value and achieve business objectives.
German
Native or bilingual
English
Native or bilingual
Can work on-site
Berlin (up to 50km), München (up to 10km), Hamburg (up to 10km)
Experience
- VisaSenior UX ResearcherBANKING AND INSURANCEMarch 2021 - January 2025 (3 years and 10 months)Berlin, Germany
Qualitative User Research Across Multiple Client Projects
Conducted qualitative user research across multiple projects and client contexts to support product decisions, validation, and opportunity identification.Contributions included:- Defining and refining value propositions for new payment solutions based on user interviews and RITE testing- Validating value propositions using prototypes, with research-based recommendations for improvement- Understanding real-world usage of newly launched apps through customer interviews and identifying areas for product optimization- Identifying new business opportunities and unmet user needs through exploratory customer research - eBaySenior UX ResearcherE-COMMERCESeptember 2025 - February 2026 (5 months)Berlin, GermanyConducted qualitative user research to support the development and rollout of an AI-powered search assistant at eBay.Contributions included:- Validating assumptions and identifying usability and trust issues before and during rollout- Conducting longitudinal diary studies (2–3 weeks) to understand real-world search behavior over time- Identifying expectation gaps, pain points, and opportunity areas in AI-assisted search- Translating research findings into insights that influenced product prioritization and roadmap decisions
- Air LiquideUX ResearcherLOGISTICS AND SUPPLY CHAINJuly 2021 - February 2022 (7 months)Berlin, GermanySupported multiple digital initiatives at Air Liquide through qualitative user research and behavioral design to ensure alignment with real user needs and organizational constraints.Contributions included:- Designing a knowledge management system from scratch, based on insights from user interviews- Evaluating the usability and overall concept of a new digital tool, with research-based recommendations for feature improvements- Understanding user needs for the implementation of a warehouse management system through interviews with frontline workers- Developing a change management strategy grounded in user insights and behavioral design frameworks to support successful adoption
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Certifications
- UX DesignerCareerfoundry, Berlin2018
- Design Sprints and WorkshopsAJ&Smart, Berlin2021