Anita Lucien T.

Client portfolio development: Identification and acquisition of new clients through targeted strategies. Strategic analysis: Study of customer data to adjust offers and maximize retention. Advanced segmentation: Use of economic and attitudinal criteria to prioritize targets. Competitive intelligence: Monitoring market trends, analyzing competitor offerings. Lead sourcing: Use of tools to build a qualified database, with contact validation. Sales Kit creation: Development of personalized prospecting materials by segment. Multi-channel campaigns: Management of campaigns with conversion rate tracking and real-time optimization. Internal collaboration: Coordination with business teams for client follow-up and satisfaction. Response to incoming requests and tenders. After-sales and pre-sales follow-up. Analysis of commercial proposals from the pre-sales team.

Strategic sourcing: Identification and qualification of B2B leads through specialized tools (Sales Navigator, Kaspr) to build a high-quality database, with rigorous contact validation. Data-driven analysis: Study of existing customer bases (behavior, potential) and advanced segmentation according to economic (revenue, sector) and attitudinal (needs, motivations) criteria to prioritize targets. Intelligence: Monitoring sectoral trends and analyzing competitive movements to identify targeted prospecting opportunities. Process optimization: Partial automation of data collection (scraping, CRM integration) to improve efficiency. Regular cleaning and enrichment of databases. Support for sales teams: Provision of qualified lead lists and enriched company profiles. Collaboration with sales teams to improve performance. Sourcing strategy: Design of short-term (immediate acquisition) and long-term (sustainable channel development) plans adapted to different customer segments.

Sales Kit development: Develop personalized prospecting materials such as pitches, presentations, call scripts, and email sequences, adapted to different customer segments. Targeted prospecting: Identify and research new prospects using specialized tools (LinkedIn, CRM, etc.) to build a qualified database, using economic and behavioral criteria to prioritize targets. Multi-channel campaign implementation: Manage commercial campaigns integrating various channels (phone, email, social networks) targeting large accounts. Lead qualification: Evaluate prospects based on their needs, interest, and potential for the company to ensure the relevance of scheduled appointments. Appointment setting: Arrange appointments for the sales team, ensuring smooth transfer of collected information. Occasional follow-up: After setting an appointment, provide occasional follow-up to maintain the relationship with the prospect, answer any preliminary questions, and confirm their availability for the scheduled meeting.