About Anita
German
Native or bilingual
Experience
- AHL DigitalPinterest Marketing Consultant & Pin DesignerDIGITAL AND ITMarch 2026 - Today (5 months)Nürnberg, GermanyWith AHL Digital, I founded my own business in 2026 to support blogs, content websites, self-employed individuals, and small online shops in building Pinterest as an organic traffic channel.I combine Pinterest marketing with over 6 years of experience from digital marketing, performance marketing, and conversion rate optimization.Focus Areas:• Pinterest strategy and account setup• Pinterest SEO and keyword research• Profile and board optimization• Pin creation and Pin system• Content planning for Pinterest• Analysis and ongoing optimization• Focus on organic traffic instead of Pinterest AdsMy Approach:I don't just look at reach or beautiful Pins, but at qualified clicks: Do the target audience, search intent, Pin, and landing page match? The goal is to build Pinterest as an additional traffic channel long-term and become more independent of Google, Ads, and social media algorithms.
- Kassis ShopPinterest Marketing Consultant & Pin DesignerE-COMMERCEApril 2025 - Today (1 year and 4 months)Nürnberg, GermanyBuilt Pinterest for an online shop as an additional organic traffic and sales channel. The goal was to bring more qualified visitors to the shop and become more independent of Google and Ads.Implementation:• Pinterest keyword research• Profile and board optimization• Development of a Pin system• Pin creation for shop products and content• Content planning and ongoing analysis• Optimization with a focus on qualified clicks and shop visitsResults in the evaluated period:• +730% Impressions• +900% Outbound Clicks• +471% Interactions• More organic visibility and more qualified shop visits without Ads
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Education
- Bachelor of Science in Business and Economic PsychologyFOM - Nuremberg2019Studium der Wirtschafts- und Wirtschaftspsychologie mit Fokus auf Konsumentenverhalten, Marketing, Marktforschung und Entscheidungsprozesse. Das hilft mir heute dabei, Pinterest nicht nur gestalterisch zu denken, sondern auch aus Sicht von Zielgruppe, Suchintention und Conversion.
Certifications
- Pinterest Advertising EssentialsPinterest Academy