Anita E.

Managed monthly monitoring of Amazon's commercial performance in international markets, with executive reporting: 30% e-WOB growth and achievement of 80% of sales targets. Produced internal newsletters and transformed complex commercial data into actionable strategic recommendations. Contributed to the development of the global Amazon 2026 acceleration strategy: identified optimization opportunities, localization priorities, and commercial growth levers. Coordinated international launches (UK, DACH, Australia): operational preparation, stakeholder alignment, content localization, and customer experience excellence. Collaborated with regional and global teams to accelerate growth in the US, Canada, Japan, Brazil, and Mexico. Managed Prime Day omnichannel activations: forecasting, merchandising visibility, launch coordination, content assets, and post-campaign analysis. Analyzed commercial KPIs, customer behavior, and marketplace performance to optimize conversions and digital growth initiatives.

Supported the deployment of omnichannel and e-commerce initiatives in international markets, ensuring alignment with commercial priorities and local requirements. 70% adoption rate of global e-merchandising best practices; implemented enhanced digital features to elevate the customer journey and mobile experience. Contributed to the launch of a new e-commerce identity reinforcing brand consistency, customer engagement, and digital storytelling. Developed global omnichannel commercial animation calendars, aligned with key moments, gift highlights, and product launches. Analyzed omnichannel KPIs, customer behavior, and conversion trends to formulate UX and commercial recommendations. Produced competitive analyses and strategic recommendations related to gift offerings, replenishment programs, and set experiences. Designed executive presentations and internal communications for global annual meetings using advanced PowerPoint storytelling.

Omnichannel coordination of the global LV x Nike Air Force 1 launch, contributing over €40M in revenue and engaging over 550,000 participants worldwide. Collaborated with retail, supply chain, PR, IT, digital, and marketing teams to deliver seamless cross-channel customer experiences. Managed launch communications: creative briefs, newsletters, FAQs, social content, and customer communications, ensuring brand consistency. Monitored commercial performance, customer insights, sell-through rates, and cross-selling opportunities to optimize launch execution. Coordinated inventory planning, replenishment, and allocation of over 20,000 units in partnership with supply chain teams. Contributed to optimizing the customer journey across retail and digital touchpoints.