Anita Alvarez Cufari

From my career in Creativity, I take away the multiple possibilities of ideas that can be developed from a good concept, I also learned how to reach the new, the different, without losing sight of the strategy and the objective.

From my years in advertising agencies, I take away the whirlwind, the mental speed, the great international projects for global brands.

From travel, the multidirectional vision and empathy towards the different, risk, and challenges.

And in between, communication in all its forms. From the headlines of international campaigns, to brand strategies that enhance the product-client relationship. From the use and management of social networks to the development of branded content for different companies. From collaboration in media such as Loff.it, El Economista or RisbelMagazine.es to teaching, offering courses on Storytelling, Strategy, Communication, Branding... creative processes... Social Networks. Because it has always been about brands, about creativity, about ideas. That's why I'm Anita, @anitaideas.