Freelancer profile translated to English.
Back to original languageAbout Anita
Digital Growth & CRM Marketing Automation Consultant | Social Media · Brevo · HubSpot · Klaviyo | Available Immediately
Specialist in digital growth and marketing automation with over 2 years of experience, I support associations, VSEs, SMEs, and small businesses that want more visibility, more customers, and more loyalty, without the costs of an agency.
I have managed over 50 email/SMS campaigns with an average open rate above 25%, designed automated customer journeys on Brevo with behavioral segmentation, and managed the social media presence of an association, entirely remotely.
My dual experience: technical in digital marketing, CRM, and automation, and entrepreneurial (concrete management of a business, supplier negotiation, logistics). I understand the real constraints of a small structure as well as a growing company.
What I can do for you:
Digital audit and content strategy
Social media management and advertising campaigns (Meta/Google Ads)
Creation of email and SMS campaigns, newsletters
Automated journeys (onboarding, reactivation, re-engagement)
CRM segmentation and actionable reporting
Tools mastered: Brevo, HubSpot, Klaviyo, Mailchimp, Google Analytics, Meta Ads, Canva
Certifications: HubSpot Digital Marketing · Klaviyo · Google Analytics
Available immediately, remotely or in the Île-de-France region. Daily rate: €250/day.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Digital Inspiration – Freelance (remote)CRM & User Acquisition ManagerTECHJuly 2025 - January 2026 (6 months)Paris, France
- Designed and deployed 2 automated journeys on Brevo (welcome + inactive re-engagement) with behavioral segmentation by conditional branches
- Wrote the associated reactivation email sequences
- Created video content for re-engagement campaigns (+1,000 views on TikTok)
- Analyzed user feedback to identify product friction points
- WELLPACKCampaign ManagerMarch 2024 - June 2025 (1 year and 3 months)Malakoff, FranceManaged over 50 Emailing/SMS campaigns with an average open rate above 25%Optimized CRM targeting and audience segmentationImproved customer journey and loyalty strategiesAnalyzed campaign performance and produced KPI reports
- WELLPACK – MalakoffCampaign ManagerPRESS AND MEDIAMarch 2024 - July 2025 (1 year and 4 months)Malakoff, France
- Managed over 50 Emailing/SMS campaigns with an average open rate above 25%
- Optimized performance through reporting analysis and advanced CRM targeting
- Improved customer journey and segmentation to maximize acquisition and loyalty
- Conducted A/B tests (subject lines, times) to optimize open rates
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Education
- Master Expert in Digital Strategy and Transformation & Digital Project Management and Digital MarketingDigital-School of Paris (DSP)2025
- Bachelor's Degree in Economics and ManagementUniversity of Pau and Pays de l'Adour2022
Certifications
- HubSpot Digital MarketingHubSpot2025