Freelancer profile translated to English.
Back to original languageAbout Anis
Need visibility and growth? 🚀
Graduated with a Master's in Strategic Management and Business Marketing (DSME) from Studency Business School 🎓, I have 7 years of experience in digital marketing, communication, and web design.
I have worked in very diverse and attractive sectors, which have taught me to adapt to the specific needs of my clients (influencer agency, sports club, international market research company, catering, creative workshops, biotechnology company).
Thanks to this expanded professional network, I have been able to make myself known effectively within international groups (Warner Music, Rolland Garros, Tommy Hilfiger, SEAT) and French start-ups (Celest, Art Avec Amour, Unkle).
Passionate about digital marketing and very focused on performance, I attach paramount importance to the effectiveness, rigor, and responsibility of my actions.
Ready to work together? ;)
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MY EXPERTISE 🤚
- 🔥 Creation of impactful and inspiring content on your social networks (Instagram, Facebook, Youtube, Twitter), adapted to your target audience and values.
- 💡 Complete redefinition of your marketing strategy: creation of a communication plan and persona. Complete marketing action plan.
-💡 Graphic design and visual identity: business card, logo, flyer, poster, presentations, graphic & editorial charter.
- ✍🏼 Writing articles, press releases, comments, newsletters
- 🔥 SEA: creation and/or restructuring of paid campaigns (Google Analytics, Instagram Ads, Facebook Ads, Youtube Ads, Linkedin Ads) and organic (SEO)
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French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- VegetalPlaceMarketing Project ManagerENVIRONMENTALMay 2021 - March 2023 (1 year and 11 months)Paris, France- Development of an SEO content marketing strategy to increase traffic and brand awareness, with a sustainable increase of 40% in organic traffic in five months (SEO keywords, backlinks, blog, website text content update)- Monthly budget of €1500 for creating quality newsletters with fine segmentation of contact lists and regular testing to improve open and click-through rates.- Management of a Google Ads campaign with a monthly budget of €10,000 for ads targeting relevant keywords, with particular attention to bids and click-through rate optimization to achieve an average CPC of €1.50
- Institut ADIOSMarketing & Project Management ManagerHEALTH AND WELLNESSSeptember 2019 - April 2021 (1 year and 8 months)Paris, France- Autonomous management of the Institute's entire communication, including content creation, publication schedule monitoring, and content quality optimization recommendations. Mastery of social networks such as Instagram, TikTok, Facebook, and management of a blog with SEO articles.- Significant increase in traffic by 50% in just 6 months through the implementation of a targeted content marketing strategy aimed at improving the brand's online visibility.- Close coordination with sales teams to develop targeted advertising campaigns, resulting in a 20% increase in response rates. Complete management of campaigns in collaboration with partners, including Google Ads, SEO optimization, and in-depth analysis of email campaign performance. I achieved a 5% improvement in satisfaction rates by adding modules and enhancing customer service quality.
- Casa PadelSEO Specialist & Content CreatorSPORTSJune 2018 - September 2019 (1 year and 4 months)Courbevoie, France- Co-creation and management of email marketing campaigns, with an average open rate of 35% and an average click-through rate of 20%. Maximizing the effectiveness of email marketing campaigns by engaging the audience in a targeted manner.- Writing SEO articles for "Padel Magazine" to improve online visibility. Autonomous management of social media such as Instagram, Facebook, Twitter, and LinkedIn. Creation of quality posts and videos, regular sharing of captivating stories, and active community engagement.- Prospecting for quality influencers and brands interested in sponsoring events. Implementation of targeted email campaigns aimed at influencer agents. Achieved concrete results by convincing 15 major influencers out of 35 contacts.
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Education
- Master in Operational and Communicative Business Marketing ManagementStudency Business School2021Compétences développées : Concevoir et évaluer un projet de création ou de reprise d’entreprise Caractériser les opportunités de développement et assurer l'ensemble du plan d'action marketing de l'entreprise Evaluer les enjeux communication de l'entreprise Être capable de réaliser l'ensemble de la charte graphique et éditoriale de l'entreprise Construire une stratégie de marketing Définir les orientations stratégiques et marketing d’une entreprise Structurer des stratégies SEO et SEA
Certifications
- Foreign Trade CertificateFrench Foreign Trade Council2016