Freelancer profile translated to English.
Back to original languageAbout Anis
With diverse experience in digital marketing, training, and business development, I have been supporting VSEs, SMEs, and freelancers in their digital transformation for several years. My background allows me to offer tailored solutions, covering both technical and strategic aspects.
My skills span a wide range, from web marketing (SEO, data, customer acquisition) to digital tool training, with a focus on performance optimization. I have led workshops for Google Digital Workshops and provided training for various organizations such as France Travail, the Chamber of Commerce and Industry (CCI), and startups, notably Rocket School.
In parallel, I work on growth hacking projects, acquisition campaign management, and data reporting using Google Data Studio. I am also proficient with the entire Google suite (Analytics, Tag Manager, Search Console) and web tools like WordPress.
I am fluent in French, Arabic, and English, and I place great importance on personalizing each project to meet the specific needs of my clients.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Spanish
Basic
Can work on-site
Lyon (up to 50km), Paris (up to 100km), Montpellier (up to 100km)
Experience
- Google Ateliers NumériquesGoogle Digital Workshops CoachJanuary 2024 - Today (2 years and 5 months)- Training VSEs, SMEs, and individuals on digital transformation.- Conference organization.
- IndépendantDigital Marketing ConsultantJanuary 2020 - Today (6 years and 5 months)Auvergne-Rhone-Alpes, France• Digital media buying:- SEM acquisition, optimization, and automation: Google Ads (Search, Display, Gmail) and Bing Ads.- Native ads and push notifications acquisition, optimization, and automation: Taboola, Outbrain, Richpush.- Social media acquisition: Meta Ads.- Retargeting.• Conversion optimization and copywriting:- A/B tests: KPI optimization (CTR, conversions, retention, etc.).- Copywriting: SEM, SEO, Landing pages, Social posts.• Digital marketing strategies and tools.- Search Engine Marketing: Google Ads Editor, pixel setup...- Email Marketing: Mailchimp, Lemlist.- Content Marketing.- Social Media Marketing.
- ADTHINKWeb Marketing & Business DevelopmentJuly 2019 - December 2019 (5 months)Lyon, France• Website deployment (affiliate marketing) and acquisition sources (Google and Bing Ads, Taboola, Outbrain) in over 25 countries.• Freelance management: Copywriters, Graphic designers, Translators.• Client business development and negotiation to optimize payouts.• A/B testing with Google Optimize to improve conversion rates.
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Education
- Master of Science - MS in Managementemlyon business school2020Programme grande école : Conseil, Stratégie, Marketing
- Master in International AffairsHEC Alger, Ecole des Hautes Etudes Commerciales, Alger2016
Certifications
- Google DisplayGoogle2021
- Communication and LeadershipDale Carnegie Training Program2016