Anissa B.

I design and deploy performance-oriented AI agents for beauty & lifestyle companies. They automate customer service (emails, feedback, delivery tracking) and produce video content to accelerate acquisition and conversion.Result:less daily operational work, more focus on high-value tasks and growth.

Part of Senior Leadership Team and managed a team of 12 people. Strategic oversight of marketing activities for The Body Shop in France and Benelux including Brand & Commercial ; Visual Merchandising ; Training ; PR/ Digital Communication ; Copywriting

- Ensured the development and management of the brand, maintaining its consistency and evolution in line with the company's long-term objectives.

- Defined marketing budgets and strategically distributed financial resources across different marketing initiatives and channels.

- Oversaw the development and implementation of digital marketing campaigns across various platforms (e.g., social media, influence, CRM, SEO/SEM) to enhance brand awareness, engage with consumers, and drive conversion/sales

- Led strategic partnerships and collaborations with beauty professionals, and other brands to expand market reach and enhance brand visibility.

- Contributed to distribution channels sales strategies (both online and offline) to maximize revenue

- Conducted in-depth brand and market research to understand consumer behavior, preferences, and trends in the beauty industry.

Planning, developing and implementing marketing strategies adapted to French market for Nina Ricci & Carolina Herrera

- Defined & implemented brands' strategies for French market to ensure growth

- Led and developed marketing plan strategies for all retailers with all internal departments (media, digital, CRM, training, retail merchandising, trade, operations, ...)

- Optimized assortment, P&L and profitability for each brand

- Built and monitored annual marketing brands' budget

- Elaborated sales forecasts for each launch, based on market & competition analysis

- Analyzed NPD reports & brands performances to recommend portfolio & brands improvements

- Interfaced with HQ, Creative, Purchasing, Sales and Planning Departments to ensure timely development and shipment of programs