Youssef B.

Management:

- Recruit and supervise project managers.

- Estimate workload, distribute it within the team, and determine a production schedule.

- Frequently lead project progress meetings internally.

- Develop weekly project monitoring reports (task progress control, performance indicator tracking, etc.).

- Train teams on new communication techniques or through feedback.

Client Management:

- Develop functional specifications: client needs, budget, and planning.

- Coordinate with project managers to organize the implementation of client services.

- Organize strategic project monitoring meetings with clients.

- Competitive monitoring to identify commercial opportunity niches.

My main SEO tasks:

- Site technical audit

- Recommendation and proposal of corrections

- Implementation of netlinking strategies

- Internal linking strategy

- Competitive Audits

- Implementation of automatic reports on Data Studio linked with Tag Manager, GSC, GA and SEO tools like Screaming Frog, Ahref & netlinking

- Development and monitoring of SEO action plans

- Keyword research and position tracking

- Estimation and evaluation of the workload for each new project

- Implementation of tracking plans

- Implementation of tagging plan

- Implementation of Ads campaigns on Google Ads, Bing Ads & Facebook Ads

- Implementation of automatic campaigns on Sendinblue, Mailchimp & Hubspot

- Collaboration with account directors in the development of functional specifications.

- Implementation and management of online campaigns: SEO, SEM, SMO, Emailing, special operations, affiliate programs.

- Management of technical projects: Evaluate technical feasibility, Develop technical specifications in collaboration with developers, planning, monitoring, testing, maintenance…

- Analysis of campaign performance indicators (Revenue, click-through rate, conversion rate, etc.) through the creation of monthly reports and summaries.

Department Management

- Project management (audit, budgeting, planning, SEO and SEA strategy definition, project monitoring, reporting)

- Management of the department's teams (objective setting, schedule management, performance reviews, etc.)

- Implementation of digital communication plans

- Monitoring the evolution of the digital visibility of various projects (Google Tag Manager, Google Webmaster Tools, report analysis, Google Analytics, etc.)

SEO Project Management

- Natural referencing with search engines

- Optimization and improvement of the visibility and natural referencing of projects

- Definition and addition of relevant keywords in existing pages of the web platforms worked on

- Optimization of site content and SEO tags

- Search for partnerships for link exchange

- Submissions to specialized and qualified directories

WEB INTEGRATOR

- Slicing and integration of websites under several CMS (WordPress, Drupal, Joomla, Magento, and Prestashop)

- Slicing and integration of responsive emails (SmartFocus, Mailchimp, SendInBlue)

SEA Campaign Management

- Implementation and management of campaigns via Google AdWords (Search, Display, and Video)

- Implementation and management of retargeting campaigns (AdRoll, Google AdWords)

- Implementation and management of campaigns via social networks (Facebook and LinkedIn)