Freelancer profile translated to English.
Back to original languageAbout Anis
Art director specializing in luxury, beauty, perfumery, and editorial imagery, I support brands and agencies from creative conception to production and post-production monitoring.
I have worked on campaigns and content initiatives for Lancôme, Mugler, Audemars Piguet, Baccarat, Breitling, and Zenith.
My approach combines editorial culture, luxury craft, and generative AI to design distinctive, coherent, and adaptable visual universes across all touchpoints.
My responsibilities include:
• Art direction for 360° campaigns and editorial projects
• Creative concepts, mood boards, storyboards, visual storytelling, and production intentions
• Conception of still, motion, print, social, and digital content
• Creation and management of content factories and image systems
• AI-native image direction and integration of AI into creative workflows
• Production monitoring with photographers, directors, studios, retouchers, and CGI teams
• Video and still post-production monitoring: editing, grading, retouching, compositing, and deliverable validation
• Creation of guidelines and multi-platform adaptations
I collaborate with luxury houses, creative agencies, and independent brands in the beauty, perfumery, fashion, watchmaking, and spirits sectors.
Paris · Immediately Available · Creative Sprints, Team Augmentation, or Long-Term Missions
Portfolio: thepflab.com
French
Native or bilingual
English
Fluent
Central Atlas Tamazight
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- THEPFLABArt Direction & Creative StrategiesFebruary 2022 - Today (4 years and 6 months)Île-de-France, FranceFreelance art direction under The PF Lab. Collaborations with emerging cosmetic, beauty, and fashion brands: ATLAL, Beauty&Bio DZ, OOOH Magazine, Structure LAB.Creation of visual identities, image direction, graphic design. End-to-end work: from concept to print and digital delivery.
- Wands ParisAssistant Art DirectorJanuary 2022 - Today (4 years and 7 months)Paris, FranceArt direction within a creative agency for luxury and jewelry houses. Conception and image direction for campaigns for Chanel, Louis Vuitton, Baccarat, Breitling, and Zenith.Mood boards, shot lists, retouching, production of still and 3D motion visuals.
- Publicis LuxeAssistant Art DirectorJanuary 2021 - April 2021 (3 months)Paris, FranceInternship in transverse art direction at Publicis Luxe. Conception, production, and post-production of campaigns for Lancôme, L'Oréal Paris, Mugler, Audemars Piguet, and Helena Rubinstein.Participation in mood boards, creative recommendations, creation, shooting supervision, and post-production. Learning the processes and codes of an agency dedicated to luxury.
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Education
- Master, Art DirectionÉcole Intuit Lab2022Master, Direction artistique
- Bachelor's degree, Graphic and Visual Communication, GeneralÉcole MJM Graphic Design2019Bachelor's degree, Design et communication visuelle, général
Certifications
- INSIDE LVMHLVMH2025