Ani Mkhitaryan

During my internship at BMW Group, I gained extensive practical experience in content creation, social media, and video production. I was involved in the conception, creation, and post-production of photo, video, and text content, and supported the implementation of target group-oriented communication measures.

Another focus was on video editing and post-production using Adobe Creative Cloud. I also worked on creating and maintaining websites with WordPress and supported graphic content with Canva. This allowed me to combine my creative skills with structured work in an international corporate environment.

By working in a professional team, I developed a strong understanding of brand communication, quality standards, and efficient project workflows in the automotive industry.

During my time as a German lecturer at the Adult Education Center, I was responsible for planning, organizing, and conducting language courses at different proficiency levels. I prepared learning content in a target-group-oriented manner and imparted linguistic and intercultural skills. Working with participants from various countries allowed me to further develop my communication skills, empathy, and intercultural competence. I also strengthened my presentation and moderation skills, as well as my ability to explain complex content clearly. Independent lesson preparation fostered my structured and reliable working method, as well as my organizational and planning skills.

At Tecmotion GmbH, I completed an internship in online marketing and website optimization. My focus was on improving digital visibility and customer engagement in the B2B environment. I worked on the development and implementation of content strategies, search engine optimization, social media marketing, and the analysis and optimization of website structures. Particularly valuable were the competitor and target group research, working with analysis tools, and creating marketing texts tailored to the target audience.