Freelancer profile translated to English.
Back to original languageAbout Anika
Hi, I'm Anika, a graphic designer who develops branding and websites for solo entrepreneurs and small businesses looking to make their expertise and values visible.
Not as a quick design solution, but as a foundation for a brand presence that lasts long-term. My work combines strategy and design.
→ Logo, color palette, and typography as a clear visual identity
→ Websites that provide orientation and build trust
→ Design systems that work in the long term
𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸
Developing a brand or a website is a big step for many self-employed individuals. Not just in terms of design, but also strategically.
Suddenly, questions arise like:
→ Does my appearance still fit my business?
→ What do I actually want to radiate?
→ How do I make my offers clear and understandable?
That's why I work with a clear, structured process.
First, we look at the foundation: values, target audience, and message. Based on this, a visual system is created that not only looks good but also functions effectively in the long term.
A 𝗟𝗶𝘁𝘁𝗹𝗲 𝗔𝗯𝗼𝘂𝘁 𝗠𝗲
I originally wanted to be an author. But during my studies, I realized that design suits me just as well – I just tell stories with design instead of words today.
Since then, design has accompanied me everywhere. I analyze packaging in the supermarket, menus in restaurants, or websites where information is hard to find.
What fascinates me about design to this day:
Good design can build trust. Bad design can do the exact opposite.
You can find more about me and my work on Instagram @StudioSchulze.
German
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Hannover (up to 10km), Hamburg (up to 10km)
Experience
- Studio SchulzeFounder & Graphic DesignerPRESS AND MEDIAJuly 2024 - Today (2 years and 1 month)Hannover, GermanyI support companies, self-employed individuals, and organizations in making their values, expertise, and personality visible. With a focus on branding, corporate design, and web design, I develop clear, timeless, and strategically sound brand presences that build trust and have a lasting impact.
- HBH Hamburg Brand House GmbH & Co. KGSenior Graphic DesignerFASHION AND COSMETICSJune 2022 - June 2024 (2 years)Hamburg, GermanyAs a Senior Graphic Designer at HBH, I gained extensive experience in designing online and offline advertisements, developing layouts for product catalogs, and evolving corporate designs, among other things.
- Design of online and offline advertisements
- Website banner design
- Design of print advertising materials and product catalogs
- Image selection and retouching
- Quality control of product images
- Management of the production process for new packaging
- Development and expansion of corporate design
- Web design for new and existing brands
- Packaging design for shoeboxes, product labels, sock bands, and shoe care products
- Logo design for new brands
- Bloomsbury AbsoluteSenior DesignerPUBLISHINGApril 2018 - September 2021 (3 years and 5 months)Bath, United KingdomAfter my studies in England, I most recently worked as a Senior Designer at Bloomsbury Absolute until September 2021. There, I was independently responsible for the creative concept development of cookbooks, their cover design, as well as managing photoshoots and overseeing printing.
- Creation of new design concepts
- Cover and interior design of cookbooks
- Illustration for chapter openers
- Art direction for photoshoots, as well as selection of props
- Selection and application of finishing techniques, such as film lamination, UV and relief varnishes, and embossing
- Print preparation and final artwork
Recommendations
Be the first to recommend Anika
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor of Arts in Creative Writing & PublishingBath Spa University, Bath, United Kingdom2018