Freelancer profile translated to English.
Back to original languageAbout Anika
Experience, don't guess — Web Design & Packaging Design.
I've been self-employed since 2020, working with small and medium-sized businesses — from natural cosmetics to medtech startups. Before every project, I focus on Corporate Design — the strategic foundation on which web and packaging build brand strength.
Web Design: From Concept to Code
Standard design drafts can't show how a website actually feels. Clicks, transitions, scroll behavior — all of these decide whether visitors stay or leave.
That's why I work differently: I translate my design system directly into a clickable live prototype in the browser. This way, you'll experience your design within a few days — and go live in less time than with traditional design processes.
My click:live workflow combines craftsmanship in design system thinking with modern AI code implementation. The AI handles the code craftsmanship. The design system, creativity, and brand feel come from me.
Packaging Design: Design Meets Production
With packaging, it's not just the design that counts — material, feel, and finishing make the difference between "okay" and "I have to touch this." I work with proofs, material samples, and sourcing partners to develop concepts that not only look good but are production-ready.
With over 8 years of experience in print data preparation — including for complex finishing, die-cuts, and multilingual typesetting — I manage the process from the initial draft to print approval with the supplier. Including communication with the print shop.
Experience
10+ years of design practice, 65+ clients, self-employed since 2020.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Vielanker Brauhaus GmbH & Co. KGPackaging and Graphic Design for Marketing MaterialsAGRICULTUREMarch 2020 - Today (6 years and 2 months)Hannover, GermanyDevelopment of marketing materials, e.g. roll-ups, posters, flyers, brochures, etc. based on existing corporate design.Development of packaging for spirits, beers, shandy, and gourmet dishes based on existing corporate design or with further development of the existing design. This includes sourcing suppliers, determining packaging and label sizes, sourcing suitable shipping boxes, creating product views for different formats, final artwork and print data creation, commissioning and supervising suppliers.
- Satin NaturelPackaging DesignerFASHION AND COSMETICSSeptember 2022 - August 2023 (11 months)Region Hannover, GermanyFor this client, an existing corporate design concept was adapted to various packaging types: folding boxes, boxes, labels, and matching inserts for gift boxes.The challenge was the consistent scaling of the design and adaptation to country-specific requirements — multiple languages had to be accommodated to enable sales in different EU countries.My contribution: Design adaptation, final artwork, print data creation and approval, as well as coordination of test prints with the printing houses.
- Nikola Meyerhoff - Personal CoachingWeb DesignerDIGITAL AND ITDecember 2019 - July 2023 (3 years and 7 months)Hannover, GermanyCorporate design development and subsequent web designThis served as the basis for the later web design. The challenge: the professionalism of the coaching activity should be emotionally reflected in the design. Abstract areas were layered and used as elements to guide visitors' attention.The design development was done in Figma, the technical implementation in Webflow, based on the client-first principle by Finsweet.
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Education
- Visual Communication, Bachelor of ArtsHannover University of Applied Sciences and Arts2016