Description

I AM AVAILABLE TO WORK IN YOUR OFFICES IN EUROPE (SPAIN PREFERRED) 🇪🇸 🇫🇷 🇩🇪 🇳🇱 🇵🇹 🇨🇿 🇵🇱 🇬🇧

Hi there 👋

I am an experienced Product Marketing Manager with over 5 years of experience and PSM1 and PSPO certifications offering my services as a Product Manager, Product Marketing Manager and Product Owner 🚀

I developed expertise in go to market strategies, product launch, digital marketing (SEO, emailing, paid), stakeholder management, project management, and data-driven decision-making, as well as a deep understanding of product ownership, Scrum framework, and Agile principles.

Throughout my career, I have developed a deep understanding of consumer behavior and market dynamics, allowing me to consistently deliver results by leveraging market insights and driving customer-centric product development. I have a proven ability to align marketing and product teams, fostering cross-functional collaboration to deliver high-quality products that meet customer needs.

My experience as a Head of Product Marketing in SAAS startups and scale ups equips me with a unique, business-oriented perspective on Product Management. I've gained insights from working across sales, marketing, customer service and design, offering me a comprehensive industry understanding.

In addition, my passion for innovation and ability to translate customer insights into actionable plans have been instrumental in my previous roles. I thrive on finding creative solutions to complex problems and have a proven ability to drive product success through innovation.

With my skills, experience, and leadership abilities, I'm confident I can help your company drive product success. Let's make it happen! 💪

I'm proficient in English 🇬🇧, French 🇫🇷, Spanish 🇪🇸, and Polish 🇵🇱, making me a versatile asset to your team. 🌐

#ProductManagement #ProductMarketing #ProductOwner #ProductManager #ProductMarketingManager #scrum #marketing #seo #digitalmarketing

Languages

English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual
Polish
Native or bilingual
Japanese
Basic
Russian
Basic

Workplace preferences

Can work on-site

Paris (up to 15km), Bordeaux (up to 10km), Bayonne (up to 10km), Montpellier (up to 10km), Nice (up to 10km)

Upfluence SAS
Product Marketing Manager
TECH
January 2024 - Today (2 years and 5 months)
• Strategy Development: Designed and implemented comprehensive product marketing strategies, leveraging deep insights from user data to inform our strategic direction.
• Team Enablement: Equipped customer-facing teams with essential tools and content
• Product Messaging: Developed clear and compelling product positioning, value propositions, and messaging.
• Metrics and Analysis: Defined and tracked key product marketing metrics, analyzing product adoption to gauge theeffectiveness of strategies and inform future decisions.
• Go-To-Market Planning: Led the definition and execution of go-to-market strategies for new launches
• Market Intelligence: Conducted competitive intel and benchmarking
PLG-Based GTM Planning: Advanced the adoption of a Product-Led Growth (PLG) model in our go-to-market strategy, emphasizing the product itself as the primary driver of customer acquisition, conversion, and expansion.
Product management product marketing Go-to-Market (GTM) Strategy discovery Salesforce Agile method Scrum Atlassian Confluence intercom User Experience Design User Research User Interface Design Benchmarking and Competitive Analysis Mixpanel hotjar Positioning strategy Marketing Data analysis product board
Dokey
Product Marketing Manager
SOFTWARE PUBLISHING
September 2021 - Today (4 years and 9 months)
París, France
• Product Strategy: Developed and executed comprehensive strategies, conducting market research and optimizing the product lifecycle to drive lead generation and conversions.
• Go-to-Market Strategy: Led effective product launches, ensuring market penetration and fostering cross-functional collaboration.
• Customer Journey Optimization: Used data-driven insights to tailor marketing strategies, enhancing product adoption through clear and concise value propositions for target customer segments.
• Leadership: Led cross-functional teams, ensuring alignment with product goals and prioritizing initiatives at each stage of the customer funnel.
• SEO & SEM Expertise: Orchestrated strategies, resulting in a significant increase in traffic and online sales growth.
• Strategic Events: Amplified brand awareness through webinars, fairs, and events.
• Messaging and Positionning: Maintained messaging, positioning, and visual identity for a seamless customer experience and effective sales enablement.
SEO SEO On Page SEA Marketing Marketing digital Product Marketing Strategic Planning Hubspot CRM Analytics data tech SAAS startup Product Management Diseño de producto Inbound marketing product marketing management Hubspot Asana Estrategia de lanzamiento go-to-market (GTM) Go to Market discovery
Octopulse
Head of Product Marketing
SOFTWARE PUBLISHING
August 2021 - Today (4 years and 9 months)
París, France
• Developed and implemented a comprehensive product communication and inbound marketing strategy
• Led a marketing team and provided operational guidance and direction to achieve marketing goals and objectives.
• Spearheaded the strategic planning and seamless execution of webinars, fairs, and events, driving engagement, fostering connections, and amplifying brand awareness.
• Implemented effective SEA and SEM acquisition strategies
• Developed and executed automated email marketing campaigns to optimize customer engagement, nurture leads, and drive conversion rates
• Drive brand management by maintaining consistent messaging, brand positioning, and visual identity across diverse marketing channels. Creation of captivating brand assets while upholding brand integrity.
SEO Redacción SEO SEO On Page Auditoría SEO SEA Search Engine Marketing (SEM) Marketing de contenidos Marketing digital Webmarketing Inbound marketing Growth Marketing Product Marketing Marketing Email marketing Marketing digital Comunicación Estrategia de comunicación Sales funnel product lifecycle Marketing Strategy Brand Management Planificación estratégica Hubspot Asana