About Angharad
I'm a content strategist, copywriter, editorial writer and content marketer with more than 10 years' experience, specialising in premium fashion, beauty, and lifestyle. I blend content strategy and data analysis with editorial-inspired creativity, creating and using content in a way that both resonates with target audiences, and meets business goals.
During my career, I’ve led the content marketing team for the luxury fashion division at THG; developed and executed content strategies for interior design and homeware brands at Indesign Media; led the global content team at skincare brand Jurlique; and worked across markets in Europe, APAC and the US.
I have experience across all things content - web, print, photography, video, PR, social media, big campaigns, influencer marketing, and brand building and tone of voice. I've helped launch new brands, resurrect flailing ones, and built talented content teams from scratch.
Now freelance, I work with global brands, publications, small startups and creative agencies around the world. Here are a few things I do:
- Content strategy, direction and management
- Copywriting, including tone of voice, web, social media, blog, email, PR and 'big ideas'
- Online and print editorial features
- Social media strategy and management
You can take a look at some of my work at angharadjones.co.uk or my personal newsletter (a Substack bestseller) at angharadjones.substack.com.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Angharad JonesFreelance Copywriter & Content StrategistLUXURY GOODSApril 2021 - Today (5 years and 2 months)London, United KingdomSpecialising in fashion, lifestyle, skincare/beauty and travel/hospitality, I offer copywriting, content writing, content strategy and content management for FMCG brands. I also write editorial content for a variety of printed and online publications.Examples of my work can be found at angharadjones.co.ukI've worked with:- art'otel, a collection of contemporary hotels in European cities, with a focus on art and creativity. As a regular contributor, I have written copy for the hotels' websites and print magazines, writing travel articles for each city.- Don Julio Tequila. To mark the 80th anniversary of Don Julio Tequila, we highlighted 80 Mexicans from around the world shaping who are contemporary culture. I was the copywriter on this project, writing profiles on the individuals, campaign headlines, web landing page, and accompanying copy for print, video and social media.- The Body Shop, a global skin and bodycare brand. I joined the copy team to bring The Body Shop's Christmas 2022 campaign to life, writing copy for landing pages, social, paid search, display, press releases and email (agency: Wellcom London)- Exclusive Collection, a British premium hospitality group. As part of an extensive rebrand, I created a new tone of voice and channel guidelines, alongside new brand stories, messaging and positioning.- Bloom & Wild, the online florist that cares wildly. Over a 6-month freelance contract as Senior Copywriter, I wrote copy for all marketing channels, established tone of voice for the B2B arm of the business, and worked with the creative team to develop seasonal campaign concepts.- The Local Project, an Australian interior design and architecture magazine. I regularly contribute to The Commercial Project - an exploration of new residential and retail spaces in Sydney and Melbourne.- Editorialist, a US-based luxury fashion magazine. I regularly contribute written editorial features on fashion trends and styling.
- JurliqueGlobal Content LeadFASHION AND COSMETICSApril 2019 - March 2021 (2 years)Sydney, AustraliaJurlique is an Australian biodynamic skincare brand with a rich heritage. As part of the global brand team based in Sydney, I was responsible for all content that was created and implemented across all markets: Australia & New Zealand, Asia, UK & Europe, and US.In this role I:- Created a multi-channel content and social media strategy to be used across all markets- Planned and managed monthly content creation and distribution including blogs, web pages, video, imagery and social media assets- Developed a new content sharing and reporting process across all markets- Worked with the in-house creative studio to create and develop seasonal campaigns and product launches- Worked with global PR teams to establish influencer relationships and campaigns that reached wider brand and business goals- I was responsible for doubling the global Instagram's following, and increasing average engagement rate from 3% to 6%
- Indesign Media Asia PacificSenior Content EditorPUBLISHINGNovember 2018 - March 2019 (5 months)Sydney, AustraliaEditorial content creation and content marketing strategies for C-GEN, Indesign Media's internal content agency.In this contract role, I wrote and edited a variety of branded content for Indesign and Habitus magazines, as well as created and implemented content marketing strategies for external clients in the architecture and design industries.
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Education
- BA English LanguageNewcastle University2011