Description

Need to understand your customers, validate product decisions, or uncover the "why" behind user behavior?

I help teams turn customer conversations into actionable insights that drive product, marketing, and business decisions. With 7+ years of experience across product, brand, and market research, I've partnered with teams to explore customer needs, evaluate concepts and experiences, understand market dynamics, and identify opportunities for growth.

What sets me apart is my ability to connect rich qualitative insights with business context. Beyond gathering feedback, I help teams understand what it means, why it matters, and what to do next.

I typically support projects such as:

• Customer and consumer behavior research

• Product discovery and concept testing

• Brand perception and positioning studies

• Customer journey and experience research

• Insight synthesis, stakeholder workshops, and strategic recommendations

Whether you need support with research design, moderation, analysis, reporting, or end-to-end qualitative research, I can help you uncover insights that lead to confident decisions.

Languages

English
Native or bilingual
Indonesian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
Freelance Researcher
RESEARCH
April 2026 - Today (4 months)
Jakarta, Indonesia
Responsibilities: Managed and executed end-to-end qualitative research projects on a freelance basis, covering project management, stakeholder coordination, moderation, analysis, and reporting tailored to client business and research needs.
Project Management market research User Research Market analysis qualitative research
Gojek Indonesia
Senior Product Researcher
January 2021 - April 2026 (5 years and 3 months)
• ● Led research across Consumer Platform, Online Food Delivery, and Quick Commerce, translating user behavior and market dynamics into strategic inputs for product and business decisions
• ● Synthesized multiple data sources (qualitative research, transaction data, competitive intelligence) to identify growth opportunities and inform product-market fit strategies in priority segments
• ● Partnered with cross-functional stakeholders (Product, Marketing, Operations) to navigate trade-offs, align on priorities, and de-risk key initiatives across the business
• ● Drove end-to-end strategic initiatives from problem framing to insight generation and recommendation that shape product evolution, campaign direction, and go-to-market strategies
Gojek
Product Researcher
January 2019 - January 2021 (2 years)
Indonesia
• ● Focused on communication features including messaging and notifications, supporting product teams in improving core user interactions within the app.
• ● Built a strong foundation in end-to-end research, from problem framing and user interviews to usability testing and concept evaluation.
• ● Partnered closely with product and design teams to translate user pain points into actionable improvements and validate solutions before launch.
• ● Developed core strengths in understanding user behavior and ensuring product decisions were consistently grounded in real user needs.