Freelancer profile translated to English.

Description

💡 Specialist in programmatic, data, and digital marketing, I help companies optimize and manage their advertising campaigns to maximize their impact and profitability.

🚀 What I can bring you

✔ Creation and management of direct and programmatic campaigns (SSP/DSP)

✔ KPI optimization and campaign performance monitoring

✔ Advertising inventory monetization and revenue optimization strategies

✔ Programmatic deal management and technical issue resolution

✔ Data and marketing analysis (tracking, DMP, SQL, Python)

✔ Support for sales teams on insights and campaign reports

✔ Implementation of dashboards and real-time monitoring

📌 Experience

🎯 Senior Demand Account Manager – Freewheel (Comcast)

🎯 Programmatic Account Manager – Digiteka

🎯 Account Manager – Lagardère

🎯 Junior Account Manager – Publicis Media

📊 Tools & Technologies

🔹 SSP & DSP: Google Ad Manager, Xandr, Amazon, The Trade Desk, Freewheel

🔹 Data & Analysis: SQL, MySQL, Python

🔹 Tracking & Ad Verification: IAS, MOAT, XPLN

DMP: Sirdata, Weborama, Nielsen

📍 Languages

🇫🇷 French – Native language

🇬🇧 English – Fluent

🇪🇸 Spanish – High school level

🎯 Need an expert to optimize your advertising campaigns?

Contact me and let's discuss your goals! 🚀

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Freewheel (Comcast)
Senior Demand Account Manager
DIGITAL AND IT
February 2021 - Today (5 years and 5 months)
Paris, France
Creation and management of direct and programmatic campaigns
Optimization and monitoring of campaign KPIs to maximize performance.
Adaptation of delivery strategies based on client KPIs.
Revenue optimization and profitability improvement.
Identification and resolution of technical issues related to programmatic deals in collaboration with trading desks and technical teams.
Monitoring and optimization of margins on advertising campaigns.
Technical support for sales representatives facing clients (agencies and trading desks).
Management of a portfolio of agencies and trading desks.
Campaign tracking with 3rd party tools (IAS, MOAT, XPLN, etc.).
Creation of campaign reports with insights and recommendations for clients.
DIGITEKA
Programmatic Account Manager
TECH
November 2018 - January 2021 (2 years and 3 months)
Paris, France
Setup and management of direct campaigns via Adsever
Creation and optimization of deals on various SSPs (Freewheel, Xandr, Google, Rubicon, etc.)
Sales optimization via open auction (France - Spain - Latam)
Setup of KPI tracking on campaigns.
Creation of advertising KPI monitoring dashboards
Data management via Sirdata and Weborama DMPs
Inventory monetization optimization
Troubleshooting and debugging of campaigns and deals
Support for the sales team on campaign insights and reports
Presentation of the programmatic offering to clients (agencies, Trading desks)
Google Ad Manager DFP SSP Amazon DSP Xandr
Lagardère Active
Account Manager
DIGITAL AND IT
August 2017 - October 2018 (1 year and 2 months)
Paris, France
Programmatic campaign setup and monitoring
Tagging plan implementation for various websites
Analysis of campaign performance and optimizations
Publisher revenue optimization strategies
Technical liaison between developers, technological partners, and clients
First/second/third-party data management