Freelancer profile translated to English.
Back to original languageAbout Angelique
Hello 🦸
I support SMEs in their marketing strategy, while taking care to bring a responsible and sustainable approach.
I can take on short assignments on specific topics such as co-construction of the strategy and the annual action plan, team training, or long-term assignments where I integrate your team with the role of outsourced marketing manager and responsibilities that are both strategic and operational.
👉 For whom?
- You have a marketing team primarily composed of junior profiles
- You are growing but do not yet need a full-time marketing director
- You are a founder and would like to delegate marketing management to a trusted person
- You need occasional support on a specific topic
👉 Why?
Co-construct the strategy and the annual action plan that will allow the marketing strategy to be deployed operationally and ensure its proper execution to achieve the set objectives.
👉 Marketing with impact!
There is a dual objective: to bring value to your company and have impactful marketing in your ecosystem, but also to have the most positive impact possible on society and the environment.
👉 Why me?
With 15 years of experience in the payment sector, in high-growth SMEs and in a constantly evolving industry, I have had both sales and marketing experience. From operational roles to management and then to the executive committee as Sales and Marketing Director, I have a 360° vision.
I can help you build your strategy, define the action plan and the means to achieve it, and support your team to reach the targeted objectives.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Chinese
Basic
Can work on-site
Toulouse (up to 50km)
Experience
- ELIAAOutsourced Marketing Direction (part-time CMO)CONSULTING AND AUDITSSeptember 2023 - Today (2 years and 8 months)Toulouse, FranceDefinition of the Marketing Strategy and annual objectives in close collaboration with management=> development of the action plan to achieve these objectives=> definition of the related provisional budget=> organization of events (seminars, trade shows, ...)=> training and support of junior marketing & communication teams🌍 Responsible Marketing and Communication approach, Awareness of the impacts of our professions on the environment and society.
- PRELUDDSales and Marketing DirectorBANKING AND INSURANCEFebruary 2020 - January 2023 (3 years)Toulouse, France➡️ Sales Direction: definition of sales strategy, team management, client follow-up (consulting, support), key account management, revenue increase while preserving company profitability and controlled growth.➡️ Marketing and Communication Direction: definition of the company's marketing and communication strategy, definition of the annual action plan and marketing budget, team management to successfully carry out actions and meet set objectives. Internal and external communication, events, market research and intelligence.➡️ As a member of the Executive Committee, work in close collaboration with all company departments and its founding president to define the company's strategy and effectively and collaboratively achieve set objectives.
- THE CRYPTO MBAWeb Content and Social Media CreationBANKING AND INSURANCEApril 2019 - December 2019 (8 months)✅ Facebook, Instagram, Twitter Community Management:• Content creation, writing, and publication• Community engagement and moderation• Analysis of results and statistics• Advertising management
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Education
- Master's Degree in Marketing and International BusinessUniversity of Economics Aix-Marseille III2005
Certifications
- Community Led GrowthUNLOCK M2024
- Managing Sustainability in BusinessECOLEARN2024