Freelancer profile translated to English.

Description

Marketing and communication manager for 12 years, based in Brittany.

🎯 Development of the marketing strategy (products, web marketing, operational)

📚 Conducting studies (documentary, qualitative, quantitative, statistical) and facilitating focus groups

✍️ Inbound Strategy

👩‍💻 CRM Admin #Salesforce

🤖 Marketing automation #Pardot

📢 Development and development of the communication strategy

🎉 Creation and organization of events and communication actions

🔎 Natural referencing, SEO, SEA

Particularity: double scientific and marketing competence 🧪

Of a curious and passionate nature, I like to take on challenges that combine creativity and organization. A real Swiss army knife, I exercise my skills in development, marketing strategy and operational marketing, with the aim of supporting marketing and communication.

My motto? Always be attentive and get out of my comfort zone, in order to imagine relevant, effective and creative strategies, content and supports!

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

UCO Bretagne Nord
Marketing Strategy Trainer
September 2024 - Today (1 year and 9 months)
Digital marketing strategy and marketing training Master 1 Innovation Entreprise et Société - UCO Guingamp Put the customer at the center! Digital marketing tools and performance levers: SEM / SMM / Marketing automation / Emailing / Influence marketing Marketing and omnichannel strategy / Customer relationship management / Loyalty techniques DATA management and GDPR AI at the service of the marketer
Chambre de Métiers et de l'Artisanat de Bretagne
Studies & Customer Marketing Project Manager
March 2021 - Today (5 years and 3 months)
- Development and development of the marketing strategy
- Segmentation and development of knowledge of the customer base (definition of personas and customer journeys)
- Design, monitoring and analysis of marketing studies (market, potential, catchment area, product development, documentary, qualitative and quantitative studies)
- Design and implementation of the webmarketing strategy: semantic audit, inbound, SEO, automation, traffic analysis, implementation of webmarketing campaigns with monitoring
Marque Blanche
Writing web content for professional websites (beauty salons, artisans, traders, ...)
FASHION AND COSMETICS
April 2013 - Today (13 years and 2 months)
Writing content for professional websites
Natural referencing optimization (SEO)