Angélique R.

Content manager for Réseau Écoles Créatives. I manage and structure the editorial strategy for the five brands ESMA, CinéCréatis, IFFDEC, Pivaut, and ETPA across six campuses. I design and plan in-depth and current content. White papers, reports, interviews, SEO articles, program pages, newsletters. I ensure a coherent editorial line while respecting the identity of each brand and campus. I manage production from start to finish. Briefs and guidelines, calendar, coordination with design and video, proofreading, and publication on the web and social media. I work with pedagogical teams, admissions, alumni, and local communication to capture key topics and transform them into useful content. I optimize referencing, monitor performance, and adjust formats. My role serves brand awareness, acquisition, and conversion throughout the year.

Responsible for creating communication content, ensuring message quality, and aligning communication with Yooz's objectives and codes in France, the UK, and the Benelux:

- Writing White Papers, Press Releases, and Blog Posts,

- Producing videos,

- Writing/validating brochures and product materials,

- Defining key messages, implementing dedicated sales actions,

- Implementing promotion of created content (publishing, emailings, etc.),

- Monitoring and managing press relations.

Distributor management for Brazil Zone: Logistics, Training, promotional campaign launches, sales monitoring & reporting.

Participation in the development of the company's communication strategy: press relations, creation of communication materials, writing press releases.

Strategic Marketing: market research, competitive intelligence.

Organization of communication events (Conferences & Workshops).

Product Operational Marketing: packaging, user manual in accordance with sector regulatory standards.

Web Marketing: newsletters, traffic analysis, natural referencing, social media.