Freelancer profile translated to English.

Description

I specialize in brand architecture with 10+ years of experience in international 360 marketing and communication (US, UK, Africa, France, etc.).

👾 I currently focus on Web3 and NFT projects 👾

🌍 With over 8 years of international experience, I have held various positions and missions in the tech, fashion, beauty, catering, sports, food, and lifestyle industries.

▪ ONLINE: growth hacking, influencer marketing, art direction, brand content, social media (strategy and moderation), press and media, website design, end-to-end digital campaign creation, online ads, influencer marketing.

▪ OFFLINE: Media plan, brand identity creation, press, brand content, street marketing, event conceptualization, art direction, print campaigns.

👇 Some references:

G-Star RAW, Skin Chemists, Benefit, Intersport, Nike, Adidas, Puma, The North Face, New Balance, Daily Paper, Rocket Internet, Bacardi, Yoyo, OVS, L'Orchestre, La Box Mixologie, Vibbar, Patrick Church, GQ Magazine, InStyle Magazine (China), Wonderland Magazine (UK), Antidote Magazine (FR), Stylist Magazine (UK)

(...)

Feel free to contact me for more elements from my portfolio or any other information that might be useful to you.

🌱 Rates are indicative and negotiable depending on the mission.

Looking forward to it!

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Fluent
French
Native or bilingual
English
Native or bilingual
Italian
Fluent
Chinese
Conversational

Workplace preferences

Remote only

Primarily works remotely

ACTIV MGMT
CEO & Founder
CONSULTING AND AUDITS
July 2017 - Today (8 years and 11 months)
Cité de Londres, United Kingdom
360 creative agency specializing in consulting in the cultural, music, and NFT sectors.

▪ Brand image and PR strategy development for numerous companies in the fashion, lifestyle, and music industries
▪ Influencer Marketing (sourcing, negotiations, briefs, activation, follow-up, reporting)
▪ Creation of 360 concepts - including: audit, campaign concepts, media plan, production, post-production, distribution, tracking, ROI analysis, and reporting
▪ Event strategy, management, and organization of offline promotional campaigns in the UK and France (at professional events, product launches, trade shows, fashion weeks, press conferences, festivals, etc. …)
▪ Social media strategy
▪ Brand content strategy and production
▪ Production and coordination of filming and photo shoots for numerous brands and media outlets
(Stylist Magazine, InStyle, Hedonist Mag, Splendor, Wonderland, Hyconiq, etc.).
▪ Artist management and personal branding.
Web3 NFT 360° Communication Content Production Growth Hacking Influencer Marketing Advertising Campaigns Art Direction
SOURCE APP
Co-founder & CEO
E-COMMERCE
May 2020 - Today (6 years and 1 month)
Lyon, France
Co-founder of the SOURCE APP application (@thesourceapp | thesourceapp.com).
This is the first application that allows users to geolocate and book local products and agricultural events directly from the producer.

▪ Idea generation, setup, and mobilization of necessary resources (technological, legal, and financial)
▪ Architecture and app marketing across the 3 developed applications
▪ Vision, management, and steering of the company's overall strategy
▪ Implementation of an omnichannel (360) communication strategy
▪ B2B and B2C acquisition strategies for sales teams
▪ Activation of strategic partnerships (brand/media collaborations, cross-marketing)
▪ Quality charter design
▪ Press relations (Radio, TV, web, social, print)
▪ Event participation (stand design)
▪ Graphic charter and visual DNA design. Design of all online/offline visual materials
▪ Photo and video production. Art direction and post-production.
▪ Social media (Facebook, LinkedIn, Twitter, Instagram, YouTube)
▪ Website design, growth hacking, Facebook Ads, Digital campaigns,
Omnichannel Marketing Strategy Acquisition Strategy Strategic Partnerships Project Management Public Relations
GROUPE INTERSPORT
Head of Digital Marketing
FASHION AND COSMETICS
January 2018 - January 2020 (2 years)
Paris, France
Creation and activation of global digital strategies (national and local) for INTERSPORT FR lifestyle brands: BLACKSTORE and THE ATHLETE'S FOOT.
Web Marketing Strategy Communication Strategy Social Media Training Social Media Brand content Facebook Marketing Google My Business