Freelancer profile translated to English.

Description

Agile and curious, I am driven by Visual Merchandising* and its Transmission: broadening the view, renewing oneself, paying particular attention to the other so that the best of themselves emerges. Transmitting know-how and interpersonal skills with kindness, in a spirit of cooperation, a way of connecting us, of belonging to the same team.

Training creates links and supports change, it transforms and allows growth, transmission requires being attentive to the world and its evolution.

In Retail for + 15 years within leading groups (Galeries Lafayette and Nike) I have a creative, strategic and operational approach to Visual Merchandising issues. In the last 3 years in contact with learners, I have been able to optimize the transmission process, create a favorable context for this transmission and set up various training programs.

Indeed, as precious and exciting as Visual Merchandising may be, the conditions under which this transmission takes place are just as important.

Pleased to meet you, I'm Angélique Scherer, let's meet, build and implement winning VM actions.

"Transmission is a gift that awakens"

*This expertise consists of observing and analyzing customer behavior and trends before proposing visual codes and tools to meet quantitative objectives (development of turnover, market share, increased profitability, etc.) but also to achieve objectives related to the image. To ritualize the customer experience for a unique and memorable moment, to act on the perception of the offer and products, to propose an intelligible and intelligent reading of the offer, to activate the imagination of customers before triggering the purchase by an adapted staging.

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