Freelancer profile translated to English.
Back to original languageAbout Angelina
My mission: To ensure the consistent visibility of brands, guaranteeing employee engagement and company performance.
My method?
▶︎Audit
▶︎Structure
▶︎Clarify
▶︎Steer
▶︎Produce
▶︎Onboard
▶︎Measure
My profession is undergoing a major transformation in a constantly changing and demanding job market.
My secret: continuous learning and evolution.
My challenges: going beyond my 15+ years of expertise in communication & marketing to:
▶︎Adapt to the most complex external environments
▶︎Quickly understand company codes and cultures
▶︎Be agile and combine creativity, curiosity, and impact measurement.
Who do I work with?
✔️ Large corporations
✔️ SMEs
✔️ Mid-sized companies
✔️ Entrepreneurs
Why work with me?
✅ Mastery of 360° communication and digital marketing
✅ Combines strategy and operations
✅ Communicates and coherently aligns company and executive statements, both internally and externally
✅ Facilitates the execution of cross-functional projects
✅ Supports brands in their transformation
✅ Measures performance
Audit ▪️ strategy ▪️ complex project management ▪️ 360° communication ▪️ marketing ▪️ digital ▪️ editorial ▪️ social media▪️ employer branding ▪️ reputation ▪️influence strategy ▪️ action plan ▪️ transversal leadership ▪️ advice to executives and managers ▪️ internal communication ▪️ organizational transformation ▪️ change management ▪️ impact measurement
What they say about me?
🔅Analytical and sharp,
🔅Always positive, she motivates the most unmotivated.
🔅Mediator - a quiet strength.
🔅Committed to meaning.
🔅Creative and passionate about her profession.
Extras:
🙌Graduation jury member for M2 students at a higher education advertising school.
🙌 Speaker in a collective to help young entrepreneurs develop their visibility and attract leads.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km), Nantes (up to 20km)
Experience
- La Compagnie des alpesCorporate communication transition managerENTERTAINMENT AND LEISURENovember 2024 - May 2025 (6 months)Paris, France**MISSION OBJECTIVE**:To support the communication director in the organizational and operational transformation of the internal communication department, positioning the company as a parent brand for all Group entities.**STRATEGY - ACTION PLAN AND MANAGEMENT**:⌞Ensure governance in a context of organizational transformation of the strategy and the department.⌞Cross-functional management of Group internal projects.⌞Deployment of communication action plans and writing of "rapports d'étonnement" (surprise reports).⌞Management of a communication project manager and several external service providers.**OPERATIONAL**:⌞Execution of audiovisual projects:*Production of a retrospective video of 2024 for the group: highlights from all Compagnie des Alpes sites (ski resorts: La Plagne, Meribel, Val d'Isère, Serre Chevalier, and theme parks: Parc Astérix, Futuroscope, Musée Grévin, Walibi).*Production of internal TV news for all French and English-speaking Group employees (Interviews, filming, scenarios, scripts, editing approval).⌞Ensure overall consistency in the Group's internal communications.⌞Project performance: Implementation of performance measurement tools for Group internal media to ensure effective and relevant decision-making.
- eni gas & power FranceBrand communication managerENERGY AND UTILITIESDecember 2023 - April 2024 (4 months)Levallois-Perret, FranceMISSION OBJECTIVE:To support communication & marketing departments in launching the green brand Eni Plenitude to all customers and employees.**STRATEGY**:⌞Strategic thinking on communication and writing of action plans.⌞Support on governance and positioning of the new brand.**OPERATIONAL**:⌞Launch of the customer migration campaign and coordination of digital projects (e-mailing campaign, creation of a new website).⌞Editorial: writing new content in line with the new brand platform to be adapted to existing digital channels (newsletter, web page, customer sales materials e-mailing, web banners).
- Bip&Go Groupe SANEFCorporate communication transition managerTRANSPORTATIONMarch 2023 - September 2023 (6 months)Issy-les-Moulineaux, France**MISSION OBJECTIVE**:To support the marketing director in the organizational creation of a new communication department. Create and deploy the digital and editorial communication strategy. Adapt communication materials in line with the new brand platform.In 5 months, my deliverables: 1 communication strategy - 1 editorial charter - 1 editorial calendar - 5 operational communication plans - 5 web articles - 1 press release - 1 corporate presentation - 5 emails - social media posts.**STRATEGY**:⌞Strategic thinking and advice on a corporate communication strategy aligned with the group's overall objectives.*Internal and external audit / definition of objectives - positioning - targets - KPIs.*Implementation of an action plan and initial deployment (informational, transactional, editorial).**EDITORIAL**:⌞Writing an editorial charter aligned with the new brand platform.⌞Writing a corporate reference base to help marketing teams write their content across communication channels to ensure global consistency in brand messaging.⌞Writing corporate templates for the press / website / social networks.⌞Approval of all outgoing content to ensure alignment with the new editorial tone: web articles / emails / social media posts / print / press.
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Education
- Executive MBA in Web Marketing and Digital Communication StrategyISG-Concevoir une stratégie marketing omnicanal centrée clients -Optimiser la proximité et l'engagement des clients pour la marque -E réputation et gestion de crise -Ecrire et fédérer sur les réseaux sociaux
- Master's degree in Communication and MarketingUniversité Panthéon Assas Paris II2015