Freelancer profile translated to English.

Description

With 7 years of experience in affiliation and digital marketing within startups, I have developed strong expertise in managing advertiser accounts and optimizing online visibility, particularly on cashback and couponing platforms.

Strong in account management for over 200 advertisers across various sectors—Fashion, High-Tech, Travel, and Luxury (Shein, H&M, Temu, Air France, Google Store, Farfetch…)—I have gained a comprehensive understanding of digital performance levers and a real ability to adapt to each brand's challenges.

My skills are both strategic and operational: CPA/CPS negotiation, premium visibility plans, competitive intelligence, cross-selling, and budget upselling.

I also engage in community management and content creation for brands looking to strengthen their social media presence.

My three key strengths: in-depth knowledge of the affiliation ecosystem, a results-oriented approach, and a genuine sensitivity to creative and brand universes.

Feel free to contact me to discuss your project :)

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational
Japanese
Basic

Workplace preferences

Remote only

Primarily works remotely

Widilo
Senior Key Account Manager
E-COMMERCE
September 2022 - December 2025 (3 years and 3 months)
Paris, France
– Management of 50 key accounts (Fashion, High-Tech, Travel): Shein, Temu, H&M, Air France, Expedia, Tommy Hilfiger, Farfetch, Google Store (via Acceleration Partners) — activation and optimization of their visibility on Widilo through premium media plans (banners, featured listings, Tenancy, exclusive codes)
– Negotiation of CPA/CPS and budget upsell during peak activity periods — investment increases of up to +30% on priority accounts (e.g., Temu)
– Monitoring of overall Widilo performance (Revenue, Sales, Bookings, KPIs) via MBR/QBR — tactical recommendations, cross-selling, and identification of new partnerships.
– QBR lead with Rakuten Advertising and CJ — performance management and strategic recommendations shared with the team.
– Facilitation of internal best practice workshops (Growth Hacking & Problem Solving) for FR, UK, ES, IT teams.
– Development of quarterly commercial calendars and B2B media kits
E-commerce Account Management Growth Marketing Affiliation
Widilo by AFILIZA
Key Account Manager
E-COMMERCE
July 2020 - September 2022 (2 years and 2 months)
Paris, France
– Management of 50 multi-sector accounts: H&M, Shein, Apple, Expedia, Mytheresa, Farfetch, NET-A-PORTER, HelloFresh.
– Negotiation of Tenancy, CPA/CPS, and content in exchange for premium placements on media sites (Le Figaro, L'Équipe, 20 Minutes).
– Monthly MBRs: KPI analysis, tactical recommendations, and visibility plan adjustments.
– Implementation of paid influencer campaigns + annual performance audits (Affiliate Days).
Account Management Affiliation Growth Marketing CPA Digital Visibility
Awin Global
Account Manager Advertiser Assistant
August 2018 - December 2018 (4 months)
Île-de-France, France
• - Operational management of advertiser accounts specializing in the finance sector, notably ING Direct, Franfinance, and BforBank.
• - Daily coordination with clients to ensure the launch, feasibility, and adherence to deadlines for advertising materials (banners, newsletters, affiliate links).
• - Writing newsletters for B2C to promote commercial offers and financial actors' programs to end-users.
• - Monitoring and analysis of digital advertising performance indicators (KPIs) to ensure objectives are met and to recommend strategic adjustments.
• - Technical maintenance on the platform: updating product feeds and promotional offers to ensure data reliability and campaign consistency.
• - Reporting and performance analysis: providing detailed reports to clients on campaign results and overall performance.