About Angel
Spanish
Native or bilingual
Experience
- GOBIERNO DE ARAGÓNMarketing and CommunicationPUBLIC SECTORJune 2025 - Today (1 year and 2 months)Zaragoza, SpainMarketing and Communication Technician at SARGA (Government of Aragon) | Web Design | Social Media Management | Newsletter | Corporate Communication
- Lakbarz CalisteniaMarketing ManagerSPORTSJune 2024 - Today (2 years and 2 months)Zaragoza, SpainDesign and comprehensive execution of the marketing and communication strategy for the project from scratch, taking full responsibility for the brand's growth in both digital and physical environments.🎨 Branding & DesignCreation of Lakbarz Calistenia's visual identity: logo, brand manual, and definition of graphic line. Design of posters, vinyls, and graphic material for the center, ensuring visual coherence at all touchpoints.🌐 Web & SEODesign and development of the website with a focus on conversion and organic positioning. The website reaches the first position on Google for the main business keyword from the fourth month, becoming the main acquisition channel. Continuous optimization of content, structure, and user experience.📩 Email Marketing & NewslettersImplementation of the newsletter and email marketing system: integration of the database, contact segmentation, and design of campaigns focused on acquisition and loyalty.📱 Social MediaStrategic management of Instagram, TikTok, Facebook, and YouTube: content planning, scheduling, copywriting, creation of creatives, and community management.🎬 Video ProductionScripting, production, and editing of videos for social media, focusing on dynamic, educational, and high-impact content, aligned with brand growth objectives.📊 Analysis & ReportingMonitoring key metrics, analyzing results, and periodic reporting for continuous optimization of all marketing actions.
- LUJAMA GRUPO INMOBILIARIOMarketing ManagerCIVIL ENGINEERINGFebruary 2020 - June 2025 (5 years and 4 months)Zaragoza, Spain👉 Website update and management.👉 Creation of landing pages for different promotions, optimizing user experience and improving LEAD acquisition.👉 Email Marketing. Elaboration of monthly newsletters, CRM management in collaboration with the sales team.👉 Implementation of an appointment booking system through calendars synchronized with Google Calendar / Teams.👉 Keyword selection and writing of positioning articles for the blog, achieving top rankings for keywords with over 50k monthly searches.👉 Social media management (Instagram, Facebook, LinkedIn, Twitter): design of creatives and copy; organization of contests and giveaways; community management; results reports.👉 Production and editing of videos filmed with cameras and drones.👉 Design and layout of commercial dossiers, quality reports, location maps, custom folders, trade show booths, and other commercial materials.👉 Design of large-format billboards/mupis.
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Education
- Master in Digital MarketingUniversity of Zaragoza2018- Marketing Online - Creación de páginas web y tiendas online (e-commerce) - Introducción a HTML y programación web - SEO y posicionamiento web - Social Media: Redes sociales, blogs, gestión de comunidades - Publicidad de pago: Adwords, Facebooks Ads, Twitter Ads - Analítica web - Usabilidad (UX) - Email Marketing - Seguridad Informática
- Master in Real Estate ManagementESADE2021- Evaluar el mercado inmobiliario para aprender a trabajar con diferentes tipos de activos. - Analizar la rentabilidad de una inversión, fijar un valor para los activos inmobiliarios y minimizar los riesgos. - Gestionar el proceso de promoción, comercialización y operación de un activo inmobiliario. - Enriquecer el modelo de negocio incorporando tendencias y herramientas de PropTech a su estrategia.