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Angela PestaAP

Angela Pesta

Head-of Design / UX Strategist / Product Designer

€800/day
Barcelona, ES
15+ years

Average response time: 1 hour

About Angela

Seasoned UX practitioner and executive leader of global teams across SaaS, e-commerce, and digital platforms. Expert in aligning UX strategy with business goals to enable innovation. Known for user-centricity, collaboration, and building world-class teams.

I bring expertise in UX transformations, vision & strategy, innovation, design & research operations, AI-UX best practices, and team leadership.

I enable 0-1 initiatives by building teams, assuring PMF via user-centered product discovery, and validated experience visions. I enable 1 to N initiatives via UX-powered growth strategies, sustainable quality improvement efforts, UX metrics, and more.

See me services at:
  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Barcelona (up to 50km)

Experience

  • GitLab
    VP, User Experience
    TECH
    April 2024 - July 2025 (1 year and 3 months)
    Global head of 100-person remote UX organization for open-source DevOps platform reporting to CPO.


    Quality & Metrics: Led cross-functional UX quality campaign and established comprehensive UX metrics framework, increasing CSAT from 67% to 83% and SUS from 66.5 to 70.3 within two quarters


    AI Innovation: Directed UX strategy for GitLab Duo, AI-powered SDLC optimization suite, employing discovery research, experience vision prototyping, service design blueprints, and UX risk mitigation frameworks


    Accessibility Excellence: Spearheaded company-wide accessibility initiative including training, investment cases, third-party audits, and team mobilization, reducing 4,000+ critical issues to under 30 in one quarter


    Team Scaling: Doubled technical writing team size and implemented AI automation for routine tasks, achieving 120% increase in merge request rate

    Research Operations: Improved user research efficiency and stakeholder engagement through survey consolidation, global research prioritization, and insights socialization, increasing actionable insights KPI by 30%
    Visión estratégica UX metrics Accessibility Usability
  • Elastic
    VP, User Experience
    TECH
    September 2022 - April 2024 (1 year and 7 months)
    Global head of 70-person remote UX organization for Elastic suite reporting to CPO.

    Organizational Foundation: Established company's first centralized UX organization, consolidating product designers, UX researchers, and technical writers with comprehensive vision, roadmap, operational playbook, career framework, and team building initiatives, improving UX employee NPS from 12 to


    Cloud Strategy: Led UX for Elastic Cloud Serverless offering, guiding complexity abstraction and UX simplification for non-technical users through revamped architecture, taxonomy, and workflows


    AI Development: Refined Elastic AI Assistant through rapid prototyping and strategic research to identify highest-utility use cases and most effective interactions

    Growth Initiative: Spearheaded cross-organizational global onboarding initiative using roadmaps, OKRs, iterative research, journey mapping, and executive reporting, improving funnel metrics by 25% in two quarters

    Product Revitalization: Enhanced satisfaction and discoverability through design system evolution and navigation redesign
    PLG Onboarding Generative AI Design System Redesign
  • New Relic
    VP, Product Design |
    TECH
    July 2020 - September 2022 (2 years and 2 months)
    Barcelona, Spain
    Global head of 90-person hybrid UX organization for cloud analytics platform reporting to CPO.


    Team Expansion: Doubled team size across product designers, user researchers, and technical writers while establishing new roles in DesignOps, Service Design, UX Architecture, and UX Engineering

    Culture & Development: Delivered UX vision, launched career framework, established annual UX summit, and other quality and culture-building rituals, improving employee engagement quarter over quarter


    Platform Transformation: Led redesign efforts for platform unification, pricing, and product-led-growth pivot through design concepting and experimentation, a new design system, product architecture, and navigation, amounting to annual increase of 20% revenue, and active customer account growth from 14-15K

    Usability Excellence: Directed organization-wide usability OKR involving user feedback collection, reporting of trending feedback topics across teams, journey mapping, accessibility improvements, pattern development, onboarding optimization, and issue tracking, increasing NPS from -9 to +10 over three quarters


    Documentation Innovation: Guided technical documentation redesign and launched ML-powered localization efforts, achieving 10x increase in documentation-driven signs
    Cloud computing DevOps Team Building & Leadership NPS Cross-functional Team Leadership

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Education

  • Master of Arts
    San Francisco State University
    2007
    Master of Arts
  • Bachelor of Arts
    San Francisco State University
    1999
    Bachelor of Arts

Certifications

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