About Angela
English
Native or bilingual
Spanish
Conversational
Experience
- GitLabVP, User ExperienceTECHApril 2024 - July 2025 (1 year and 3 months)Global head of 100-person remote UX organization for open-source DevOps platform reporting to CPO.Quality & Metrics: Led cross-functional UX quality campaign and established comprehensive UX metrics framework, increasing CSAT from 67% to 83% and SUS from 66.5 to 70.3 within two quartersAI Innovation: Directed UX strategy for GitLab Duo, AI-powered SDLC optimization suite, employing discovery research, experience vision prototyping, service design blueprints, and UX risk mitigation frameworksAccessibility Excellence: Spearheaded company-wide accessibility initiative including training, investment cases, third-party audits, and team mobilization, reducing 4,000+ critical issues to under 30 in one quarterTeam Scaling: Doubled technical writing team size and implemented AI automation for routine tasks, achieving 120% increase in merge request rateResearch Operations: Improved user research efficiency and stakeholder engagement through survey consolidation, global research prioritization, and insights socialization, increasing actionable insights KPI by 30%
- ElasticVP, User ExperienceTECHSeptember 2022 - April 2024 (1 year and 7 months)Global head of 70-person remote UX organization for Elastic suite reporting to CPO.Organizational Foundation: Established company's first centralized UX organization, consolidating product designers, UX researchers, and technical writers with comprehensive vision, roadmap, operational playbook, career framework, and team building initiatives, improving UX employee NPS from 12 toCloud Strategy: Led UX for Elastic Cloud Serverless offering, guiding complexity abstraction and UX simplification for non-technical users through revamped architecture, taxonomy, and workflowsAI Development: Refined Elastic AI Assistant through rapid prototyping and strategic research to identify highest-utility use cases and most effective interactionsGrowth Initiative: Spearheaded cross-organizational global onboarding initiative using roadmaps, OKRs, iterative research, journey mapping, and executive reporting, improving funnel metrics by 25% in two quartersProduct Revitalization: Enhanced satisfaction and discoverability through design system evolution and navigation redesign
- New RelicVP, Product Design |TECHJuly 2020 - September 2022 (2 years and 2 months)Barcelona, SpainGlobal head of 90-person hybrid UX organization for cloud analytics platform reporting to CPO.Team Expansion: Doubled team size across product designers, user researchers, and technical writers while establishing new roles in DesignOps, Service Design, UX Architecture, and UX EngineeringCulture & Development: Delivered UX vision, launched career framework, established annual UX summit, and other quality and culture-building rituals, improving employee engagement quarter over quarterPlatform Transformation: Led redesign efforts for platform unification, pricing, and product-led-growth pivot through design concepting and experimentation, a new design system, product architecture, and navigation, amounting to annual increase of 20% revenue, and active customer account growth from 14-15KUsability Excellence: Directed organization-wide usability OKR involving user feedback collection, reporting of trending feedback topics across teams, journey mapping, accessibility improvements, pattern development, onboarding optimization, and issue tracking, increasing NPS from -9 to +10 over three quartersDocumentation Innovation: Guided technical documentation redesign and launched ML-powered localization efforts, achieving 10x increase in documentation-driven signs
Recommendations
Be the first to recommend Angela
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of ArtsSan Francisco State University2007Master of Arts
- Bachelor of ArtsSan Francisco State University1999Bachelor of Arts
Certifications
- Transition to Portfolio - Board Advisor CourseConnectd2025