Freelancer profile translated to English.

Description

Strategic marketing specialist, creating service offerings in complex B2B environments

I propose pragmatic and ambitious approaches.

All my work is based on a fine understanding of the market, the competition and a reasoned segmentation of customers, then the development of use cases to structure value propositions consistent with customer pain points and provider capabilities.

A good offer is one that meets customer needs but is also an offer that the company is able to operate today or can invest in!

Keeping promises and offering the best possible solution with available resources is the goal I pursue with my clients and apply to myself!

To this end, I offer my multi-sectoral experience, my understanding of technical subjects and complex issues, as well as my expertise in building optimized customer journeys and long-term acquisition and loyalty plans.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris 17e Arrondissement (up to 50km)

Freelance
Marketing & Development Director/Transition Manager/Consultant
August 2020 - Today (6 years)
Main missions:
Consulting
• Analysis and optimization of customer journeys for a health insurance company (25% reduction in call time)
• Design and implementation of digital marketing strategy (AARRR) (Sustainable mobility, Long-term leasing): lead acquisition, upselling, marketing automation, SEO/SEA
• Conducting market research (quantitative/qualitative) on social housing
• Analysis of financing needs and advice within the framework of the NOTRe law (water management)
Transition Management
• Management of a strategic marketing department
 Team management (10 people)
 Product roadmap steering
 Development of offers with the IT department
 Construction of a new communication offer for mass retail: hybrid offer (digital/print, targeted and with limited impact:
 Management of the offer launch project on IT, legal, and logistics aspects
 Development of data/digital offers and transformation

• Repositioning a non-financial rating agency evaluating the digital maturity of retail banks in Europe
 Definition of the company's development plan:
 Overhaul of the offer portfolio, creation of labels (Best performer, Great performer)
 Design and implementation of a marketing plan (customer segmentation, targeting) for new client acquisition
 Management of existing clients (renewal of subscriptions) and leads (prospecting, qualification, commercial presentation, proposal writing)
• Design and implementation of a marketing plan and structuring of missions for a player in sustainable mobility:
 Market analysis, customer journey/experience, acquisition, competitive intelligence, traffic generation, inbound marketing
 Development of the loyalty card: positioning, graphic charter, packaging, digital customer acquisition strategy

Client examples: Caisse des Dépôts Group (Banque des Territoires), Mutuelle Générale des Cheminots, Stations-e, Mediaposte…
Business plan AI Automation Digital transformation marketing automation pricing
GMV Conseil
Business Unit Director - Services
January 2017 - August 2020 (3 years and 7 months)
Paris, France
As Business Unit Director, I am responsible for the following:
• Business development and customer relationship management (client presentations, commercial proposals, follow-up)
• Management of consulting teams on projects
• Conducting strategic marketing, customer/digital marketing, and innovation, transformation, and communication consulting missions for high-tech clients (software, telcos, services, banking-insurance)
• Conducting customer marketing missions: description and analysis of customer journeys and experiences, identification of "MOT" (Moments of Truth) and recommendations (services, banking-insurance, telecom)
• Conducting qualitative, quantitative, and customer segmentation studies in B2B and B2C
Conseil en marketing
Marketing and Business Development Consultant
November 2012 - December 2016 (4 years and 1 month)
As a marketing/business development specialist in the B2B services sector, I leverage my expertise with companies looking to improve their market knowledge, the added value of their offers, the impact of their marketing campaigns on their revenue growth, or to enter a new market. I work as a consultant, part-time, or under a standard employment contract. I act as a coach for students in the Master's in Technological Innovation & Entrepreneurship at Ecole Polytechnique and for the Etinc'elles network.