About Angela
English
Conversational
French
Native or bilingual
Experience
- KQUEODigital Marketing ManagerE-COMMERCEMarch 2021 - Today (5 years and 3 months)Paris, FranceKqueo is an innovative company specializing in the online sale of standing desks and ergonomic furniture, offering its products to businesses and individuals.• Recruitment and selection of service providers• Implementation and management of the digital marketing strategy: Social Media, Ads, Inbound marketing• Coordination of marketing campaigns• Analysis of marketing campaign results and identification of improvement opportunities• Project management on Notion• Collaboration with sales and product development teams• Launch and management of the Shopify store. Collaboration with the IT team for developments/updates• Implementation of the SEO strategy and SEO audit
- SkillsRecruitment ConsultantHUMAN RESOURCESJanuary 2020 - August 2020 (8 months)Paris, FranceSKILLS RH is a dynamic recruitment and temporary staffing firm specializing in its field, present in Paris, Lyon, and Nantes (180 employees).Finance Division 📈
- EventdriveEvent ManagerSOFTWARE PUBLISHINGNovember 2018 - November 2019 (1 year)Paris, FranceEventdrive is a platform for managing professional events. It allows for creating and planning events, inviting and registering attendees, interacting with them in various ways, and measuring and analyzing event performance.• Monitoring the compliance of technical elements and platform content• Ensuring attendee satisfaction, support, and relationship management throughout the event• Setting up equipment for platform management in the control room• Coordination and briefing with speakers and control room teams• Managing various features (Q&A, Polls, Quizzes, Instaphotos) of the application• Managing moderation and unforeseen issues• Event debriefing
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Education
- European Higher Education Diploma in MarketingElysées Alternance2013Marketing opérationnel/ Marketing stratégique / Matrices d’analyse / Marketing international et spécificités des marchés européens, étrangers et émergents / Marketing inter-entreprises (B to B) / Marketing des services / Marketing bancaire
- Director of Digital Marketing and E-commerceNaïas Formation2021260h de Bootcamp en Marketing Digital 📅 Compétences acquises : 💻 Stratégie de marketing digital : Pilotage des budgets et des ressources, choix des prestataires, sélection des leviers d’acquisition de trafic, analyse des performances des campagnes digitales et du site, élaboration du plan marketing sur 1 an, mise en place d’une stratégie de fidélisation (marketing automation et CRM) et définition des personas. 🚀 Stratégies de référencement et inbound marketing : Stratégies de social media (naturel et payant) et de contenu, choix d'influenceurs et négociation de partenariats, audit de référencement naturel SEO et stratégie sémantique. 💰 Stratégie d'acquisition de trafic payant : Élaboration de la stratégie de référencement payant SEA, choix et pilotage des experts en charge de la gestion des campagnes. 🔧 Élaboration de la stratégie digitale technique d'une entreprise : Supervision d'un projet digital via la rédaction d’un cahier des charges, audit d’ergonomie et de wireframe.