About Angela
English
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Spanish
Native or bilingual
French
Native or bilingual
Experience
- AMAVIInternational Marketing ManagerE-COMMERCENovember 2019 - Today (6 years and 7 months)Paris, FranceInternational deployment of several brands in the USA and Europe, for myself (2 brands) or for clients (freelance).✅ Development and definition of e-commerce and Amazon strategy✔️Creation of an Amazon PPC advertising campaign (automation with an advanced targeting methodology)✔️Keyword analysis and creation of a "keyword relevancy" tool✔️Implementation of an optimized Amazon product launch strategy✅ Deployment of a digital advertising strategy✔️Configuration and optimization of Facebook Ads✔️Implementation of Manychat chatbots to automate sales and lead generation✅ Product opportunity study and selection✔️Amazon opportunity analysis and monitoring✔️Supplier research and contact✔️International logistics, transport, and customs management
- EPO Fashion GroupEurope & USA Marketing CoordinatorLUXURY GOODSApril 2018 - August 2019 (1 year and 5 months)Paris, France✅ International Marketing StrategyEPO Group (Revenue $500M) Conception and deployment of the global wholesale and retail network operational marketing plan.✔️Responsible for communication campaigns and negotiation with our partners Galeries Lafayette and Printemps Haussmann.✔️Creation of steering tools and support for monitoring deliveries and purchases for the EMEA retail and wholesale network.✔️Creation of the PR strategy and management of influencer marketing events.✔️Design and development of client gifts in collaboration with the management in China.✔️Analysis of linesheets and definition of selling prices for the wholesale and retail network.✔️Reporting and KPI analysis on marketing and communication actions per quarter.✔️CRM implementation and exploitation of customer data to improve customer experience.
- AccentureJunior ConsultantCONSULTING AND AUDITSJune 2017 - December 2017 (6 months)Paris, France✅ Digital Marketing✔️Testing and development of an application for the digitalization of the GROUPAMA insurance group's CRM.✔️Presentation of statistics and reporting using the agile method (SCRUM) to meet progress deadlines.✔️Budget reporting✔️Digitalization of La Banque Postale for the launch of their online bank "Ma French Bank". Budget monitoring and project reporting.
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Education
- Master's degree in Organizational Strategy ConsultingUniversité Panthéon Sorbonne2017
- Master's degree in Industrial EconomicsUniversité Panthéon Assas2016