Angela George

I’m a Data Analyst and Revenue Strategy Consultant who helps organisations unlock the full value of their data. With experience across analytics, marketing, and business strategy, I turn complex datasets into clear insights that drive growth, engagement, and smarter decision-making.

At the University of Birmingham’s Lapworth Museum of Geology, I’ve led projects that combined data science with strategic planning to deliver tangible impact. I introduced new data-driven pricing models that increased event attendance to over 90%, built dashboards that streamlined reporting, and used audience analytics to redesign retail and marketing strategies—boosting sales by more than 350%.

My approach blends technical expertise with storytelling and strategy. I specialise in:

Data Analytics & Visualisation: Power BI, Tableau, Python, SQL, R

Marketing & Revenue Optimisation: Campaign analytics, segmentation, ROI tracking

Machine Learning & Predictive Insights: Trend forecasting, modelling, experimentation

Dashboard Automation & Reporting: Building tools for faster, data-led decisions

Whether it’s helping a business understand its audience, improving marketing performance, or finding new income opportunities, I focus on delivering insights that are easy to understand and act on.

I’ve worked with data across sectors — from cultural institutions and retail to education — and I’m passionate about helping clients translate numbers into strategy. My goal is to support organisations that want to make confident, evidence-based decisions and see measurable results from their data.

If you’re looking for someone who combines technical skill with strategic thinking and clear communication, I’d love to collaborate on your next project.