Freelancer profile translated to English.
Back to original languageAbout Ángela
Hello! I'm Ángela, thanks for visiting my profile. I am a professional with more than 7 years of experience in digital marketing, my core is Google Ads campaigns (especially Google Search) and all types of Paid Social campaigns ((META, TikTok, X, LinkedIn Ads, Reddit...)
I have worked in media agencies, digital marketing, and tech start-ups, having the opportunity to work in Spain and Uruguay.
My profile is data-driven, basing decisions on the analysis of campaign results, A/B tests, and samples. I work on each of the stages of the conversion funnel: Awareness, Acquisition, and Conversion. I drive growth through collaborations, new projects, campaign types, formats...
Specialties:
✓ Google Ads (SEM, Performance Max, Shopping, Youtube, App campaigns)
✓ Google Ads Search and Bing Ads: campaign structure, bidding, ads, keyword research
✓ Amazon Ads (Sponsored Product Ads, Brand Ads, Display Ads, Video Ads)
✓ Paid social (META, TikTok, X, LinkedIn Ads, Reddit...)
✓ Remarketing Campaigns
✓ Ad account setup, events, remarketing audiences
✓ Measurement and reporting (Google Analytics, Adjust, Doubleclick, Data Studio...)
✓ Strategy and Online Communication Plans
✓ Social Media content planning, SEO copywriting for web pages.
If you have any questions, contact me, I'll be happy to talk to you!
English
Fluent
Spanish
Native or bilingual
Catalan
Conversational
Portuguese
Basic
Can work on-site
Barcelona (up to 50km), Madrid (up to 50km), Valencia (up to 50km), Zaragoza (up to 50km), Toledo (up to 50km)
Experience
- Grasp
On Malt
Client PartnerMarch 2024 - March 2024 (1 month)Support for media agencies and large companies in the onboarding and user experience of SAAS solutions (QA solution and Taxonomy) implemented in media buying platforms such as Google Ads and META. - Outrightgames.comPaid Media SpecialistVIDEO GAMES AND ANIMATIONNovember 2023 - December 2023 (2 months)Madrid, SpainReview of the digital marketing strategy and campaign setup for Christmas and video game launches in all their phases (announce, pre-orders, launch, post-launch) across different channels:
- Google Ads (campaign structure, keyword research, A/B test)
- Amazon Ads
- Paid Social (META, TikTok, Reddit, X)
- WallapopDigital Marketing SpecialistCONSULTING AND AUDITSJanuary 2022 - January 2023 (1 year)Barcelona, Spain• Performance campaign management on App/Web on platforms such as Google Ads, META, TikTok, Apple Search Ads, Criteo, and OEMs Partners.• Influencer Marketing: launch of Branded Content campaigns in collaboration with Creators• Coordination of agencies and teamwork with company stakeholders• Innovation with new projects, conducting A/B tests and analyzing results for decision-making• App/Web measurement through MMP Adjust and Looker to track KPIs and improve budget allocation.
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Education
- Master in Digital Marketing and EcommerceEAE Business School2015
- Postgraduate in Event Design and ManagementIED Barcelona2019