Freelancer profile translated to English.

Description

🎯 Senior Digital Advertising Consultant — SEA | Social Ads | DOOH

🚀 ROI and Acquisition Specialist | Google Ads Certified | +8 years of experience

Hello and welcome!

I am an online advertising and web analytics consultant, with in-depth expertise in SEA (Google Ads), Social Ads (Meta, LinkedIn, TikTok), and DOOH (Digital Out Of Home).

My approach? Results-oriented and data-driven.

I never launch a campaign without a clear objective, nor without ensuring that every euro invested has a chance to be profitable. My work is based on solid analyses (GA4, Clarity...) and a continuous performance optimization strategy.

I primarily support e-commerce businesses and VSEs/SMEs in tourism or luxury that want to unlock their growth potential through powerful and profitable digital acquisition levers.

✅ What my clients appreciate about me:

My straightforwardness and clear vision of priorities

My commitment to results

My ability to combine advertising creativity with analytical rigor

📍Digital nomad based in Brussels, I work remotely with agility and efficiency, while maintaining close and human follow-up with my partners.

Let's discuss your goals: I'm ready to make them take off.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Bruxelles (up to 10km)

Trek Consulting
Web Analyst
LOGISTICS AND SUPPLY CHAIN
July 2025 - September 2025 (2 months)
Marseille, France
Tracking and product analysis mission carried out for MyCeva, via Trek Consulting.
- Unification of tracking across multiple platforms (GA4, Mixpanel, Clarity).
- Complete cleanup of the Google Tag Manager (GTM) container and implementation of a clear and scalable data structure.
- Implementation of 40 custom events with dedicated business parameters.
- Creation of a 6-page Looker Studio dashboard per product team, with over 150 charts for detailed performance and usage monitoring.
- Close collaboration with product and data teams to transform data into actionable business insights.
Google Tag Manager Looker Studio Microsoft Clarity Mixpanel Google Analytics 4
Universem
Ads Consultant
DIGITAL AND IT
November 2024 - Today (1 year and 8 months)
Bruxelles, Belgium
Responsible for online advertising management for several agency clients on a white-label basis. Very diverse sectors (literature, food, real estate, B2B...)

Platforms used:
- gAds

- Meta
- Linkedin Ads
- Criteo (retail marketing)
- DOOH (displayce)
- Spotify (audio)

Meta Ads Criteo DOOH SEA Meta Ads Training
Ange Consulting & Formation
Consultant & Trainer
CONSULTING AND AUDITS
January 2024 - Today (2 years and 7 months)
Bruxelles, Belgium
I assist clients of all sizes to improve or start their customer acquisition by analyzing their past results or implementing strategies that have already proven effective for major players.

Beyond the strategic aspect, I am involved in analytics, tracking (GTM), and Ads (SEA & Social ADS). With proficiency in SQL and BigQuery skills.
Google Analytics Google Tag Manager Tracking Pedagogy Meta Ads Training