Andy Guitteaud

- Deploy comprehensive acquisition and retention strategies for agency clients, combining Web2 channels (digital advertising, email marketing) and Web3 tactics (tokenized incentives, on-chain loyalty programs).

- Lead and energize client communities on major platforms (Discord, Telegram, Twitter) by creating educational content (guides, threads, newsletters) to simplify blockchain concepts and enhance engagement.

- Establish strategic partnerships for clients with ecosystem players through co-marketing initiatives, virtual events, and cross-collaborations to increase visibility and attract new users.

- Design and maintain custom analytical dashboards for each client, combining on-chain data and traditional Web2 metrics to track key indicators (CAC, LTV, retention rate) and continuously optimize marketing campaigns.

- Implement growth hacking campaigns: A/B test landing pages, automate conversion funnels, and segment audiences based on on-chain behavior to improve activation and retention.

- Coordinate phygital events for clients (workshops, hackathons, webinars) to promote Web3 projects, recruit contributors, and strengthen brand awareness within crypto communities.

- Produce SEO-optimized content (blog posts, Web3 glossaries) to position client platforms on technical keywords and generate qualified organic traffic.

Marketing Strategy: Participate in defining marketing plans (catalogs, market research, sales pitches) and adapt strategies to meet local market specificities. Client Portfolio Management: Manage a portfolio of over €1.7M in revenue, maintaining performance despite a difficult economic context. Business Development: Prospect new clients and create partnerships in the HORECA (Hotels, Restaurants, Cafeterias) segment. Market Analysis: Identify opportunities and implement action plans in compliance with current regulations.

Tailored Digital Strategies: Design and deploy digital marketing plans for various clients, aligned with their business objectives (acquisition, loyalty, brand awareness). Customer Experience Optimization: Create engaging content (articles, social media campaigns, email marketing) and implement SEO strategies to improve visibility and conversion. Analysis and Reporting: Monitor performance using analytical tools (Google Analytics, Tableau) and provide recommendations to optimize campaigns. E-commerce Project Management: Design and optimize e-commerce platforms, focusing on user experience (UX) and operational performance.