About Andy
French
Native or bilingual
English
Fluent
Italian
Conversational
Experience
- STEERFOXSEA-SEM Traffic ManagerE-COMMERCEAugust 2020 - Today (5 years and 9 months)Aix-en-Provence, France- Monitoring, management, and optimization of existing advertising campaigns on a daily basis (Google Adwords, Google Shopping, Display, Search, Bing Ads, Facebook Ads, Instagram Ads, Pinterest Ads, classic and dynamic Remarketing)- Advising clients on the strategy to implement to improve campaign performance- Setting up new client campaigns- KPI setup, Reporting, performance analysis, and dashboard construction- Tracking of actions taken and budgets committed- Conducting audits for potential leads or new clients- SEO recommendations and GTM tracking support- Recommendation and collaboration with development teams on implementing improvements for bots,
- Travaux.comCRM Project ManagerTELECOMMUNICATIONSDecember 2018 - August 2020 (1 year and 8 months)Aix-en-Provence, FranceSupport to Operations- Participation in sales team training: dissemination and adoption of tools, operating procedures, best practices- Decision support: design and creation of operational reports and dashboards- Participation in writing functional documents for Salesforce for agents- Determination of business processes and identification of business needs- CRM optimization for prospect de-duplication / Ensuring qualification of professional re-registrations / Contributing to the proper assignment and management of leads generated by Marketing- CRM optimization (malfunctions and features, identification of improvement areas, recommendation of solutions to be implemented in collaboration with stakeholders)- Administration of a knowledge base- Close collaboration with our European partners for harmonization of CRM and operational processes (value proposition, business practices…)- Project management: Agile Scrum and Kanban methodology, Jira backlogSales & Customer Service- Customer needs discovery plan (purchasing motivations, information gathering for sales diagnosis)- Sales strategy (pitch, sales memo)- Internal communication regarding the CRM animation plan (information notes to sales teams)- Assisting the customer in product usage: advising, training, and best meeting their needs and expectations.- Prioritizing customer satisfaction and loyalty (Customer Success)Marketing- Support for the administration of Emailing campaigns- Audit of customer feedback & complaints after a new product launch- Monitoring of customer service and sales surveys and call campaigns- Coordination and reporting of CRM promotional campaigns- Technological and competitive watch
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Education
- Bachelor's Degree in Economic and Social Administration - Specialization in Business Management (Economics) - Faculty of Economics and Management - Aix En ProvenceFaculty of Economics and Management - Aix En Provence2018droit des obligations droit fiscal droit des affaires droit privé sciences économiques sociologie des organisations informatique langue vivante micro-économie et macro-économie innovations et sociétés analyse comptable gestion financière gestion des ressources humaines médias et communication
- Master Manager of Commercial Performance & Digital MarketingESG AIX Business School2020- Analyse du marché, de ses acteurs et du positionnement - Plan marketing et e-marketing - Plan d'action commerciale et digitale - Gestion du budget des actions attribuées - Management des équipes Enseignements : - Management des hommes et des organisations (management projet, gestion des conflits) - Marketing commerce (stratégie marketing et digitale, indicateurs de performance, rôle des influenceurs) - Politique commerciale (Négociation commerciale, appel d'offres, stratégie commerciale, outils e-commerce) - Communication digitale - International (business English) - Gestion (financière, droit des affaires) Délivré par ESGCV-ESGCI - (NSF 312p) Niveau I (Fr) 7 (Eu) enregistré au RNCP par arrêté du 15/12/2016 publié au Jo du 18/12/2016
Certifications
- Launch a Facebook Ads CampaignOpenclassrooms2020
- Fundamentals of Digital MarketingGoogle2020