Freelancer profile translated to English.
Back to original languageAbout Andy
I have returned to the world of freelancing after a few years working client-side and would be delighted to hear about your project.
Bilingual (French/English) Communications Manager/Copywriter with over 25 years of experience in English and French SMEs and multinationals with a strong technological focus.
I started my career as a copywriter; this creative skill has remained a cornerstone of my entire career. Since then, I have gained extensive experience in traditional and digital communication channels, including content creation, event management, Search Engine Optimization, press relations, business development, and direct marketing.
French has been my professional language for 15 years. I am therefore able to integrate easily into French teams, while writing and managing content in English, my mother tongue.
This can be a major advantage for any internationally oriented organization.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Grenoble (up to 50km)
Experience
- BeFC Bioenzymatic Fuel CellsSenior Communications ManagerINTERNET OF THINGS (IOT)December 2023 - October 2024 (11 months)Villard-Bonnot, France• Strategy: development of medium and long-term communication plans• Omnichannel content creation: Concept development, copywriting, design(Photoshop/InDesign, agency management, photography (including Lightroom))• Community Management (LinkedIn, Instagram, Twitter)• SEO: Search engine optimization analysis and SEO copywriting• Event Management: development of marketing tools and event organization• Internal Communications: creation and implementation of a monthly newsletter (including writing, design, and photography)
- BioLogic Science Instruments - GrenobleCommunications ManagerTECHSeptember 2018 - November 2022 (4 years and 3 months)Grenoble, France• Content Management: Copywriting and development and management of all external/international marketing communications (messaging, positioning, copywriting, concept development)• Web: SEO, Website management including analysis and optimization of search engine ranking (in collaboration with the webmaster)• Management and writing of a scientific/industrial blog (65% increase in page views in three years)• Event Management: Communication support and promotion of external events• Campaign Management: Creative concept development for advertising, professional networking campaigns, Google Ads, webmail campaigns (Demonstrated steady growth for the newsletter: 490 to 5000 clicks in three years).• Measurement: Analysis of communication activity (web campaigns) and implementation of corrective measures/future improvements.
- ICD MarketingCopywriter/CopywriterPRESS AND MEDIAJanuary 1993 - January 1997 (4 years)Londres, United KingdomICD Marketing Services – London: 1993 –1997: Commercial Copywriter/Concept Developer/TypographerList provider for the direct marketing industry
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Education
- Dual Honours Degree in French and English BA (Hons) II.IIUniversity of Huddersfield19921987 – 1992 : Double Licence français et anglais BA Hons II.II, Université de Huddersfield. Assistant d’anglais dans un lycée français
- Professional Diploma in MarketingChartered Institute of Marketing2001Formations continues Certificate in Marketing, Professional Diploma in Marketing (C.I.M - Chartered Institute of Marketing, Angleterre) equivalent à un Masters Marketing. Formations interne: Management (une semaine résidentielle). Web 2.0. Relations presse. Comptabilité. Bilan de Compétence (360° sur la gestion d’équipe)