About Andy
Portfolio available at applecoe.com
Creative Director with extensive motion graphics experience in B2B technology and digital first B2C advertising industries.
Takes an end-to-end agile approach to creative content delivery, with a flexible, pragmatic and data-driven process. Enjoys managing and mentoring people, helping them to develop and progress in their careers. Thrives in a dynamic environment, being challenged to find a variety of creative solutions in fast-changing circumstances. Delivers value through aligning stakeholders and building high performing teams and processes. Develops creative programs and concepts that meet business objectives and build upon brand strategy across all channels. Inspires team, drawing on experience to help them ideate and develop, oversee their work, and act as quality control and sign-off. Manages visual brand identities and how it is applied, bridging the connection between marketing and product.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- ImprobableHead of CreativeTECHDecember 2019 - January 2023 (3 years and 1 month)London, UK– Set creative strategy and direction for internal and external visual content– Provided inspirational leadership to creative team members to nurture and develop concepts and content for stakeholders and new business opportunities– Ensured that creative content met the highest professional standards– Regularly drove cross-discipline ways of working, with teams such as; C suite stakeholders, strategy, marketing, PR, product, engineering, research, operations, and security. Leading projects from end to end– Scaled, recruited and managed the creative team; empowering progression, development, well-being, and psychological safety– Oversaw and provided daily management of the creative output of the team, including guiding design direction, interaction, and methodology– Managed senior stakeholders, leading cross-discipline teams to deliver content for; projects, product marketing, events, investor pitches, campaigns and more– Identified and implemented process improvements to meet project and business need
- ImprobableCreative LeadTECHJanuary 2017 - December 2019 (2 years and 11 months)London, UK– Developed creative concepts, designs and storyboards for stakeholders– Delivered creative outputs across digital, print, and video to the highest quality– Translated complicated subject matters into compelling and engaging creative assets– Ensured answering the brief is at the heart of all solutions - not just meeting but exceeding stakeholder expectations– Managed designers and outsourced additional resourcing– Maintained and developed the creative quality and excellence in delivery
- AKQASenior Motion Graphics DesignerFILM AND AVApril 2015 - January 2017 (1 year and 9 months)London, UK– Provided motion design for a range of visual communication across global markets– Supported & mentored the existing team to elevate the creative output– Brainstormed ideas & created storyboards for animations– Collaborated with the client and senior stakeholders– Accountable for deliverables and managed the quality to ensure high standards
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Education
- Bachelor of ScienceStaffordshire University2008Bachelor of Science (Hons), Film Production Technology